#Japan #Tokyo #Organic Pasta #Alce Nero #gluten-free pasta

A Delicious Take on Gluten-Free Pasta: Alce Nero's Event

On October 25th and 26th, 2025, Alce Nero, a renowned Italian organic brand represented by Nifco Japan, celebrated World Pasta Day with a unique and engaging event: "Choosing From Delicious - Gluten Free Pasta, the New Choice." This exciting gathering took place at the Aoyama Farmers Market in Tokyo, where attendees had the opportunity to sample and purchase organic gluten-free pasta.

Despite rainy weather, the event attracted a large crowd, indicating a growing interest in gluten-free products. This article recounts the event's highlights and sheds light on the increasing consumer curiosity surrounding gluten-free choices.

Purpose and Goals of the Event

The event's primary goal was to showcase the quality and taste of Alce Nero's organic gluten-free pasta, made solely from organic corn and rice without any wheat. The aim was to demonstrate that gluten-free pasta could match the taste and texture of traditional wheat pasta, making it a viable option for individuals looking to reduce their gluten intake.

To facilitate this, a hands-on experience was designed, allowing attendees to taste, learn about, and purchase the gluten-free pasta. A special tasting menu was provided for free, enhancing the experience of discovering the delicious flavors that the brand offers. The event featured a menu curated by the famous Naples restaurant, Napule, which used Alce Nero's tomato products alongside fresh produce from local vendors.

Participants could enjoy the delightful texture of the gluten-free pasta, which rivals traditional options in flavor, while also benefiting from its natural sweetness. The event encouraged attendees to choose their meals based on taste, leaving a lasting impression that gluten-free didn't mean giving up on flavor.

In addition to tastings, on-site sales included a variety of Alce Nero's offerings, enabling visitors to continue enjoying these products at home.

Event Overview

• - Event Name: Choosing From Delicious - Gluten Free Pasta, the New Choice
• - Dates: October 25th and 26th, 2025, from 10:00 AM to 4:00 PM
• - Location: Farmers Market @ UNU (Aoyama Farmers Market)
• - Details:

- Tastings: Attendees sampled Alce Nero's organic gluten-free pasta, curated by Napule's special menu.
- Product Sales: The event offered a range of gluten-free pasta options alongside various traditional pasta products, plus olive oil and tomato products from Alce Nero.

Successful Attendance and Feedback

Even with inclement weather, the event was well-received, attracting health-conscious consumers eager to explore gluten-free options. Although the rain affected attendance, approximately 30% of participants who sampled products ended up purchasing them, showcasing high satisfaction levels with the tasting experience.

Feedback from Attendees

Participant surveys indicated a strong appreciation for the quality of Alce Nero's gluten-free pasta, with many comments reversing common negative perceptions of gluten-free products.

• - "I didn’t notice any difference from traditional pasta; it was delicious!"
• - "The texture was great, and it tasted much better than other gluten-free options I’ve tried."
• - "I loved the chewy consistency and the absence of a gritty aftertaste that often comes with gluten-free products."
• - "Pairing it with olive oil elevated the flavor significantly!"

The results affirmed that Alce Nero’s gluten-free pasta not only maintains the taste and texture of traditional pasta but also appeals to those who may still want to enjoy their favorite meals.

Growing Awareness of Gluten-Free Choices

Survey results revealed significant consumer interest in gluten-free products, bolstering the idea that gluten-free eating is becoming a more accepted alternative. 51.1% of attendees indicated they had a strong understanding of gluten-free concepts, emphasizing that the notion of gluten-free options is increasingly prevalent among consumers.

• - Purchasing Insights: Approximately 35.6% reported ongoing purchases of gluten-free foods, while 24.4% had previously bought but not recently, revealing a potentially expanding trend.
• - Satisfaction Ratings: Remarkably, every participant who felt limited by gluten-free diets reported that Alce Nero's products alleviated those restrictions, highlighting the brand's commitment to creating appealing alternatives without sacrificing taste.

Conclusion

Alce Nero's organic gluten-free pasta series offers health-conscious consumers a delicious option that defies preconceived notions about gluten-free eating. As demonstrated by the positive feedback and high engagement at the event, gluten-free is transitioning into a new norm for many. With Alce Nero’s dedication to quality and taste, making healthier choices has never been so enjoyable.

Product Details

• - Products Offered: Alce Nero Organic Gluten-Free Spaghetti, Macaroni, Penne, Fusilli, and Spaghettini.
• - Weight: 250g
• - Price: Open price
• - Availability: Nationwide retailer, Amazon, and online shops.

Company Information

Alce Nero: A pioneering organic brand from Italy, dedicated to producing safe and nutritious food while ensuring a sustainable environment for future generations.
Nifco Japan: The authorized importer of Alce Nero. Located in Chiyoda-ku, Tokyo.

• - URL: Nifco Japan | Alce Nero | Instagram