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A New Beginning: The Launch of BLUE PRINT Inc.

We are thrilled to announce the establishment of BLUE PRINT Inc., headquartered in Shibuya, Tokyo, and led by CEO Takayuki Oe. Our mission is to drive business growth through a powerful combination of data and creativity, serving as a design partner for organizations looking to implement their core philosophies into society.

Background of Company Establishment

The desire to enhance business growth quickly and intelligently is a common aspiration among companies aiming for further success. However, many organizations encounter a significant barrier—the disconnect between vision and execution, often referred to as the 'divide between intent and action.'

At BLUE PRINT Inc., we recognize this gap and have consistently confronted it across various industries, including IT, advertising, media, and manufacturing. We believe that the ability to visualize a compelling vision, coupled with the strength to implement it practically, is crucial for turning growth aspirations into reality.

Our Vision for Society

We aim to create a society where new values are derived from challenges. To achieve this, we employ a dual approach:

• - Strategic Design: Utilizing data analysis and structured frameworks to conceive strong business strategies.
• - Execution on the Ground: Focusing on team building, leadership, product development, and captivating creative outputs.

Combining these two elements is the driving force behind making growth tangible. We want to deliver this strength to a broader array of companies, assisting them in translating visions into actionable strategies, demonstrating winning tactics through data, and realizing results through creative endeavors.

Meet Our Founders

Leading BLUE PRINT Inc. are two co-founders with extensive experience in IT, advertising, and media sectors. Both have surmounted barriers between ideation and execution in various ventures, focusing on new business development, data strategy, creativity, and product innovation. Together, their diverse expertise enables them to address client challenges effectively and promote business growth.

Takayuki Oe - CEO

Takayuki Oe holds a graduate degree from Waseda University’s MPA program. He joined CyberAgent, Inc. in 2011, overseeing new business initiatives under the direct supervision of the president before transitioning to the media department. As a producer and board member at Ameba, he played key roles in new business creation and media data strategy. After leading web business development at Novacera Inc., he founded BLUE PRINT Inc. in 2025, using his experience to foster strategic planning, data analysis, and creative initiatives across various enterprises.

Masahiro Inasa - COO

Masahiro Inasa graduated from the University of Tokyo’s Department of Architecture and joined CyberAgent, Inc. in 2011. He began his career as a game producer and later contributed to the marketing and promotion of ABEMA from an executive level. He founded Little Higher, where he focused on business and organizational development as an external CXO for startups and ventures. Inasa has led various projects ranging from design services for commercial facilities to crisis management systems for municipalities. Alongside Oe, he co-founded BLUE PRINT Inc. in 2025 to drive business through a balanced approach of strategy and execution.

Founders' Insight

At BLUE PRINT Inc., we aim to establish clear objectives for growth, outline actionable pathways, and lead the implementation of these strategies effectively. Drawing on our experience of addressing the divide between concept and execution in numerous business contexts, we integrate strategic design with practical execution to ensure swift progress towards desired outcomes. We are not just a theoretical partner; we demonstrate winning strategies through data and deliver products to society, positioning ourselves as the optimal ally for companies looking to challenge their growth barriers.

Company Overview

• - Company Name: BLUE PRINT Inc.
• - Established: April 1, 2025
• - Location: 5-5 Maruyamacho, Shibuya, Tokyo, Navi Shibuya V 3F
• - Capital: 3 million JPY
• - Business Scope: Strategy consulting, new business development support, marketing support, PR support
• - Website: bp-g.jp