#Japan #Tokyo #Hotto Motto #Haruka Kitaguchi #Sports Bento

Hotto Motto Launches New TV Commercial Featuring Haruka Kitaguchi

In an inspiring move to support athletes and sports enthusiasts alike, Hotto Motto, a leading bento takeaway chain in Japan, has unveiled a new TV commercial starring javelin thrower Haruka Kitaguchi. Set to air from March 18, 2026, this compelling advertisement embodies the brand's commitment to promoting sports culture through delicious and energizing meals.

The commercial, titled "CHALLENGE -Haruka Kitaguchi-", captures the dynamic spirit of sports as it showcases Kitaguchi’s remarkable athleticism and determination. The theme of the advertisement is "FOR THE CHALLENGE -For those who challenge themselves-", conveying Hotto Motto's message of encouragement and support for their customers who push their limits in sports and fitness activities. This innovative marketing strategy reinforces the idea that Hotto Motto's meals are designed to fuel athletes and sports enthusiasts, enabling them to conquer their challenges.

In addition to the TV commercial, viewers can look forward to an engaging web movie titled "ALIVE -Haruka Kitaguchi-", which will also launch on the same day on Hotto Motto's official YouTube channel. This web video features a relaxed Kitaguchi enjoying one of the brand's signature "Sports Bentos" after a rigorous training session, highlighting the joy and satisfaction that comes from replenishing the body with quality food after exertion. Viewers are encouraged to check out the behind-the-scenes footage as well to get an inside look at the shooting process and Kitaguchi's candid moments on set.

Behind the Scenes Video

The behind-the-scenes footage will offer fans an intimate look at Kitaguchi’s preparation and focus during the filming of javelin throw scenes as well as her casual yet joyful interactions enjoying Hotto Motto's offerings. Viewers can appreciate the contrasting moments captured on film - from intense focused scenes to light-hearted expressions as she savors the delicious meals.

This new campaign aligns with Hotto Motto's vision of catering to athletes by providing nutritious and conveniently packed bentos that are ideal for competitions and events. The "Sports Bento" range is specially designed to contain various hearty side dishes, ensuring athletes receive the stamina-boosting nutrients necessary for optimal performance.

Affordable Meal Options

Starting from 670 yen, the Sports Bento lineup includes choices such as:

• - Sports Bento with Seaweed - 670 yen
• - Sports Bento with Ginger Pork & Shumai - 700 yen
• - Sports Bento with Fried Chicken & Demi-Grilled Hamburger - 700 yen
• - Variety Sports Bento - 750 yen
• - Traditional 12-item Makunouchi Bento - 750 yen

Kitaguchi is not just a face for the brand; she's an embodiment of its spirit. Born in Hokkaido on March 16, 1998, she has achieved remarkable feats in athletics, including winning the championship at the Japan Championships in 2021 and representing Japan in the Tokyo Olympics. She made history by securing her spot in the finals of the javelin throw events for the first time in 57 years and has continued to elevate her career, winning several prestigious titles, including the Diamond League and a bronze medal at the 2022 Oregon World Championships.

As a member of Japan Airlines and currently ranked number one in the world, Kitaguchi is a role model not only for aspiring athletes but also for anyone looking to pursue their challenges in life.

With the official Hotto Motto website and app facilitating convenient online ordering, customers can easily select from a wide range of meal options, including party menus and delivery options up to six days in advance. Special app coupons are available exclusively for online orders, making it easier than ever to enjoy a delicious and energizing Hotto Motto meal.

For more details, visit Hotto Motto Official YouTube Channel and Hotto Motto Sports Page.

Note: All prices are inclusive of tax, and some menu items may vary by location.