Crunch Bearden Launches Exclusive One-Day Cyber Sale for New Members

Knoxville, TN - Crunch Bearden, a new addition to the Crunch Fitness family, is set to celebrate its grand opening with a spectacular one-day Cyber Sale on September 12, 2026. This event invites fitness enthusiasts from Knoxville and surrounding areas to secure founding membership rates and exclusive perks through an exceptional offer available only on this day.

Located at 4581 Kingston Pike, the expansive 46,819 square-foot fitness center represents a significant $5 million investment in the community. With its state-of-the-art facilities and the latest in Crunch's 3.0 club experience, Crunch Bearden is geared to transform local fitness journeys.

During the Cyber Sale, potential members can enjoy membership options starting at just $9.99 per month, with an astounding $0 enrollment fee. Additionally, individuals can save up to $60 annually on selected membership plans, making it an unbeatable opportunity. The first 500 people to join will receive exclusive incentives, including a limited-edition Crunch t-shirt and discounts on personal training as well as small group training sessions.

To further engage with the community, Crunch Bearden will host an in-person Cyber Sale Party on the same day from 9 a.m. to 5 p.m. Attendees can take tours of the facility, interact with the staff, and preview the high-end amenities before the official opening.

The new gym will be equipped with top-of-the-line cardio and strength training apparatus, alongside premium amenities designed for all fitness levels. Among these facilities are dedicated spaces such as a Hot Studio, Ride Studio, a Glutes & Abs Studio, HydroMassage®, tanning stations, and full-service locker rooms. This variety aims to foster a dynamic and inclusive gym environment where every member can pursue their fitness goals with support and motivation.

Tony Scrimale, CEO of CR Fitness Holdings, expressed excitement about expanding their footprint in Tennessee, stating, "Knoxville has a strong, active community, and we look forward to delivering a high-energy, welcoming gym where everyone feels supported in their fitness journey."

The grand opening of Crunch Bearden is not only a chance for locals to join the fitness movement; it also promises to create over 70 new jobs in the region across various areas, including personal training, group fitness, operations, and club leadership.

For further information or to make the most of the one-day-only Cyber Sale pricing, prospective members should visit CrunchBearden.com on September 12. Don't miss out on unlocking your fitness potential with Crunch Bearden!

About Blue Ridge Fitness Holdings, LLC
Blue Ridge Fitness Holdings operates as a subsidiary of CR Fitness Holdings and currently manages 21 Crunch locations across Georgia, North Carolina, and Tennessee, with plans to operate nearly 25 by the end of 2026. As part of a leading Crunch Fitness franchise group, CR Fitness Holdings proudly provides fitness opportunities to over one million members across 98 locations.

For inquiries, please contact Rich Merrill, SVP of Marketing, at [email protected].