Wanda Hoegren Takes Helm as Brand President of Gotcha Covered in Five Star Franchising

Five Star Franchising Expands Leadership with Wanda Hoegren as Brand President of Gotcha Covered

In a significant move for the home services franchise industry, Five Star Franchising has appointed Wanda Hoegren as the new Brand President for Gotcha Covered, a leading provider of custom window treatments in North America. This transition marks a pivotal moment for the franchise, which currently boasts over 160 locations across the United States and Canada.

Wanda Hoegren, no stranger to franchise management, has been a prominent figure in the Five Star Franchising platform since stepping into the role of VP of Operations for Gotcha Covered in 2024. During her tenure as VP, she played an instrumental part in the brand's operational success, fostering relationships with franchise owners and enhancing daily logistical functions. Her promotion to Brand President is not only a reflection of her dedication but also a recognition of her vital contributions to the franchise's growth over the past year.

Chad Jones, the Chief Operating Officer and Co-founder of Five Star Franchising, expressed confidence in Hoegren's capabilities, stating, “Wanda has really been in the trenches with the Gotcha Covered team, supporting daily logistics and helping our new and existing franchise owners to flourish. She understands the unique opportunities available in this space and is poised to take Gotcha Covered to new heights.” This sentiment underscores Hoegren's commitment to positioning Gotcha Covered as the premier choice for window treatment solutions.

As Brand President, Hoegren's responsibilities will encompass the overall strategic direction for Gotcha Covered, involving crucial elements such as financial oversight, marketing, and customer engagement. Her approach emphasizes dual objectives: empowering franchise owners and ensuring that customer satisfaction remains at the forefront. “I aim to steward significant growth by enhancing our national brand and strengthening unit-level economics,” Hoegren stated, confidently looking ahead at the future.

Gotcha Covered is renowned for offering a diverse range of products including blinds, shades, custom drapery, and motorized window treatments, along with innovations in smart home technology integration. The brand's dedication to service excellence has not gone unnoticed; in 2025, it was recognized as one of Entrepreneur's Top Franchises Under $150,000, highlighting the brand's potential for aspiring franchise owners.

The commitment to consumer and franchisee satisfaction is evident in Gotcha Covered's operational philosophy, which aims to provide end-to-end consultation that is both personalized and effective. As the company continues to expand, it boasts a remarkable 99% positive customer feedback rating, demonstrating its commitment to quality and service.

Wanda Hoegren's leadership comes at a time when the demand for custom window treatments is on the rise, signaling a promising future for Gotcha Covered. With over a decade of experience in franchising, the brand is poised for substantial expansion in the coming years. “We're writing the next chapter for Gotcha Covered, and I’m excited to work alongside our internal team and franchise owners to make it the best yet,” she added, illustrating her ambition to drive the brand to impressive new levels.

As Five Star Franchising continues to grow, the collective strength of its diverse platforms—including the acclaimed Gotcha Covered—positions it as a leader in the home services franchise landscape. With such a solid foundation and visionary leadership, the future appears bright for Gotcha Covered, as it seeks to redefine the market for custom window treatments and expand its reach across North America.

For further insights into Gotcha Covered and opportunities in franchising, visit gotchacovered.com and gotchacovered.fivestarfranchising.com.