OpenWay Recognized as Best-in-Class Merchant Acquirer Platform by Datos Insights 2025

OpenWay Receives Prestigious Recognition in 2025 Merchant Acquiring Platforms Matrix

OpenWay, a leading global provider of payment software, has recently made headlines by being awarded the 'Best-in-Class' distinction in the 2025 Merchant Acquiring Software Platforms Matrix by Datos Insights. This recognition highlights the strength of OpenWay's solutions, its high customer satisfaction ratings, and its alignment with the strategic needs of modern acquirers. The ranking places OpenWay in the market leaders quadrant, a testament to its innovative capabilities and commitment to excellence.

Way4: Setting New Standards in Merchant Acquiring

The Way4 platform, which has garnered the highest score in strength and capability in this year's evaluation, sets a benchmark for product depth, multifunctionality, and flexibility. This comprehensive merchant acquiring solution empowers top acquirer banks, processors, and emerging fintech companies across North and South America, Europe, MENA, and APAC.

It offers the ability to introduce, scale, and customize merchant services with reduced time-to-market, real-time operations, high performance, and adaptability. The platform has been designed to support global growth while ensuring local success, thus employing a 'glocal' service model that harmonizes international best practices with local cultural and regulatory expertise.

Complete Merchant Lifecycle Support

Way4 Merchant Acquiring facilitates a full merchant lifecycle, from digital onboarding to dynamic and risk-based pricing strategies, encompassing omnichannel and multi-asset acceptance options. These range from POS, e-commerce, and SoftPOS to cards, wallets, cryptocurrencies, CBDCs, and account-to-account transactions. Additionally, it supports real-time clearing and reporting, making it a robust platform for any merchant.

Moreover, Way4 features extensive APIs, tokenization, foreign exchange tools, dynamic currency conversion, mobile commerce processing, streaming analytics, and data-driven loyalty solutions. Its composable architecture allows institutions to configure approximately 95% of the product logic through parameters without the need for coding, enhancing usability and customization options for clients.

A Commitment to Innovation and Growth

In response to receiving this accolade, Paul Gubin, CEO of OpenWay, expressed gratitude for this acknowledgment from Datos Insights. He stated, “This recognition validates our strategic focus and commitment to support our clients in growing and differentiating their acquiring business.” Gubin extended his gratitude to their customers for the collaborative relationship and trust, as well as to their global team for consistently delivering high-level performance.

OpenWay's legacy of leadership in the payments industry continues, as Way4 has also been recognized as 'Best-in-Class' by respected names such as Aite, Gartner, PayTech, Juniper Research, and Ovum over the past decade. These accolades underscore OpenWay's commitment to innovation, particularly in the realms of digital wallets, card management, 'Commerce as a Service' (CaaS), and cloud payment processing.

Understanding Evolving Market Needs

Ron van Wezel, a Strategic Advisor at Datos Insights, commented on the importance of their matrix in helping acquirers identify providers poised to support their growth and innovation. He noted that OpenWay's strong position reflects its clear product strategy, robust platform capabilities, and alignment with the needs of modern acquirers. According to van Wezel, Way4's flexibility, scope, and innovative strength are crucial to advancing the future of merchant services.

Thad Peterson, another Strategic Advisor at Datos Insights, highlighted the accelerated changes within the merchant acquiring market. He stated, “New payment methods, embedded finance, and the demand for real-time services are reshaping the requirements acquirers have for their platforms. Solutions like Way4, which combine flexibility, scalability, and global-local adaptability, are precisely what leading institutions seek today.”

The recognition from Datos Insights not only solidifies OpenWay's status in the industry but also reinforces the critical role that cutting-edge payment solutions play in adapting to the rapidly changing landscape of financial technology. By continuing to prioritize customer needs and industry advancements, OpenWay is well-positioned to lead the charge into the future of digital payments.