#Germany #Berlin #electric vehicles #ASTRAUX #IFA Berlin

ASTRAUX Shines Bright at IFA Berlin

At the IFA Berlin 2025, Dubai-based tech brand ASTRAUX captivated audiences with three groundbreaking products that blend innovation with accessibility. The company has accelerated its expansion strategy into major EU markets, including Germany, France, Italy, and Spain, positioning itself at the forefront of green mobility and smart home solutions. With this strategic move, ASTRAUX aims to meet the rising demand for innovative and affordable technological solutions.

The spotlight was on the brand as it unveiled its electric mini vehicle, the emotional AI companion robot Aimon, and the latest smart glasses. The response was overwhelming, with the ASTRAUX booth attracting over 20,000 visitors in just one day, making it one of the top three most visited stands at the event. Long queues formed around demonstration areas and selfie walls, showcasing the excitement generated by the brand.

A Vision for the Future

Yoyo Zhang, head of ASTRAUX’s European operations, is steering the company towards success in the region. With a strong background in customer needs analysis from her time at Huawei and Xiaomi, Yoyo has extensive experience in brand enhancement and distribution channel development. She previously led Xiaomi's Italian operations, allowing her to understand the European market deeply. Under her leadership, ASTRAUX is determined to establish a strong foothold in Europe, appealing directly to young consumers seeking trendy, innovative, and budget-friendly tech products.

Innovative Offerings

The products showcased at the IFA Berlin are testimony to ASTRAUX’s commitment to innovation:

• - Electric Mini Vehicle: Priced at €5,990, this striking micro vehicle features customizable paint and a panoramic glass roof. It's designed for drivers as young as 14 in certain EU countries, emphasizing accessibility and style for the younger demographic.

• - Aimon Companion Robot: Retailing at €89, Aimon is an interactive emotional AI robot that responds to touch, movement, and mood expressions. It quickly became a favorite at the IFA demo zones, engaging users with its responsive features.

• - Smart Glasses: Available for €79, these glasses combine UV400 certified sunglasses with AI-driven translation, an 8-megapixel camera, and an open-ear audio system. They provide a hands-free intelligent experience, catering to the tech-savvy generation.

ASTRAUX’s booth also offered live streaming of product launches and online pre-orders, with limited-time offers available until December 4. The brand is making waves in the tech sector, aiming to redefine urban mobility with stylish and functional solutions.

For those interested, there's a chance to relive the launch via a complete video stream on YouTube and pre-order these innovative products through their official website. The market is buzzing with anticipation as ASTRAUX prepares to cater to a growing audience eager for modern tech offerings that don’t compromise on style or functionality.

By adapting to consumer demands and focusing on accessibility in technology, ASTRAUX is poised for rapid growth, not only solidifying its presence in Europe but also expanding its influence in the global tech landscape.