#United Arab Emirates #Dubai #AI Safety #Brand Safety #Channel Factory

Brand Safety Summit Series Expands to Dubai

The Brand Safety Summit Series, curated by The 614 Group, is making significant strides by expanding its global outreach with a debut in Dubai, UAE. Scheduled for January 29, 2026, at the renowned Atlantis The Royal, this summit aims to blend discussions on brand safety with the burgeoning field of AI.

In recent years, AI has emerged as a transformative force within digital advertising, prompting conversations about enhancing brand safety and suitability on multiple fronts. The upcoming Dubai summit underscores the importance of this shift by convening key stakeholders and thought leaders from diverse regions, including the U.S., Europe, Asia, and, importantly, the local Middle Eastern market.

A New Chapter in Brand Safety

For over ten years, the Brand Safety Summit has attracted prominent brands, agencies, and technology providers to discuss critical issues affecting the digital media landscape. This summit's introduction to the Middle East signifies an exciting era where AI is poised to revolutionize how brands safeguard their identities online.

The event will focus on adaptable, data-driven solutions that enable brands to maintain safety in media decisions effectively. Participants will engage in extensive discussions around various topics, including:

• - The role of AI in reshaping the brand safety landscape
• - Strategies for supporting online youth safety
• - Best practices for managing traffic quality and traditional brand safety measures
• - Insights into the creator economy and influencer marketing
• - Comprehensive updates on brand suitability strategies

Exclusive Access and Networking Opportunities

As an invitation-only event, this executive retreat is tailored for senior leaders from global agencies, major brands, technology platforms, and government authorities. The day will feature a wealth of programming designed to foster intensive networking opportunities while sharing essential insights into the integration of AI in brand safety.

Rob Rasko, President of the Brand Safety Summit Series, expressed his enthusiasm regarding the global representation at the summit, noting, "The most thrilling aspect of this event is how worldwide it has become, drawing in speakers and attendees from all significant markets. Our Brand Safety community generates economic impacts that allow participants to exchange valuable insights."

This part of the program is essential at a time when AI is reshaping advertising and marketing landscapes profoundly. Dubai, emerging as a vital player in media and innovation, serves as an ideal venue for advancing discussions on brand safety, suitability, and performance.

Growing Demand for AI in Advertising

Vincent Pelillo, Managing Director of GMAT at Channel Factory, highlighted that as digital content consumption escalates in MENAT, there is an increasing need for reliable frameworks that align with future trends. The UAE's digital advertising market is anticipated to expand significantly in the coming years, further affirming the necessity for trusted protocols and strategies.

With global digital consumption patterns evolving in million different ways, the intersection of AI innovation and brand safety becomes crucial for sustained business growth. The Brand Safety Summit in Dubai is set to address these evolving needs with a robust agenda and expert speakers committed to driving industry standards forward.

In conclusion, the Brand Safety Summit Series's planned expansion into Dubai marks a significant advance not only for the event itself but for the landscape of digital advertising as a whole. By placing a spotlight on AI's capabilities in enhancing brand safety, this summit is presenting a pivotal opportunity for thought leadership and collaboration among industry stakeholders in one of the world's most vibrant digital markets.