MADD and New Belgium Brewing Unite to Combat Impaired Driving Together

MADD and New Belgium Brewing Form Strategic Partnership

Mothers Against Drunk Driving® (MADD) has recently announced an exciting collaboration with New Belgium Brewing, a well-known name in the craft beer industry. This partnership aims to amplify initiatives against impaired driving, a serious issue affecting countless individuals and families across the United States. A generous commitment of $50,000 from New Belgium will support MADD in their efforts to elevate awareness and combat this significant public safety concern.

A Voice for Change

MADD's CEO, Stacey D. Stewart, expressed enthusiasm over the union, emphasizing the pivotal role that New Belgium plays as a respected leader in the alcohol beverage market. Their active participation reinforces MADD's mission and underscores that every person has a part to play in curtailing impaired driving. This partnership is not just a financial commitment; it's about leveraging each organization's strengths to reach more people and educate them regarding safe transportation choices.

MADD and New Belgium Brewing seek to promote a culture where impaired driving is unacceptable. They plan to achieve this by engaging with local communities, utilizing social media platforms, and reaching a diverse audience that includes individuals who may not yet be fully aware of the dangers posed by drunk driving.

The Statistics Speak Volumes

The data regarding impaired driving is alarming: two out of three people will be directly impacted by drunk driving during their lives, and every 78 seconds, someone is either killed or injured in a drunk driving incident. Disturbingly, drunk driving fatalities have surged by 33% since 2019. Together, MADD and New Belgium aim to change these statistics by promoting smarter choices and accountability amongst drinkers.

A Commitment to Community Safety

New Belgium Brewing has long been known for its commitment to community well-being and social responsibility. This collaboration aligns perfectly with their mission to not only produce high-quality craft beer but also to ensure responsible drinking practices. Meghan Oleson, the Social Impact Manager at New Belgium, noted the importance of prevention in fostering a safer environment both for consumers and for the wider community.

MADD advocates for simple yet effective messages: plan ahead for a safe ride home. Through this partnership, the two entities aspire to shift cultural norms, encouraging individuals to think twice before getting behind the wheel after consuming alcohol.

Over the years, MADD has tirelessly worked to save lives. The organization has made significant strides, having saved over 475,000 lives and provided crucial assistance to more than one million victims and survivors of impaired driving incidents. The recent passing of the HALT Drunk Driving Act is another testament to MADD's relentless advocacy, ensuring that new vehicles come equipped with lifesaving anti-drunk driving technology—a measure expected to save 10,000 lives annually.

The Collaborative Future

As MADD and New Belgium Brewing embark on this mission together, they exemplify how partnerships can drive essential change in society. This is about more than just figures; it’s about real lives, families, and communities that have been touched by the tragedy of impaired driving.

For those looking to get involved, MADD encourages everyone to not wait for tragedy to strike. Awareness and responsibility are key, and each member of the community has a role to play in promoting safe choices and ensuring roads are safer for all.

For more information on MADD and to contribute to their impactful work, you can visit their official site or connect with them on various social media platforms. Your voice matters in the fight against impaired driving, and together, we can create a safer community for everyone.

Conclusion

In conclusion, the partnership between MADD and New Belgium Brewing represents a collective effort toward eliminating impaired driving. As they share resources, knowledge, and a deep commitment to social responsibility, they stand ready to turn the tide against this preventable crisis. Each step taken in this journey echoes the sentiment that together, change is not only possible but inevitable.