RealAdvice Welcomes Kevin Herzberg as New CFO to Enhance Financial Strategy and Tax Expertise

RealAdvice Appoints Kevin Herzberg as Chief Financial Officer

In a significant move for the company, RealAdvice has announced that Kevin Herzberg will join as the Chief Financial Officer (CFO), bringing over 35 years of national expertise in tax and finance. This strategic appointment is part of RealAdvice's commitment to enhance its business processes and client services through improved financial controls and regulatory compliance.

Herzberg is known for his impressive track record as a state tax expert, having led state and local tax (SALT) initiatives at some of the largest accounting firms across the United States. His robust credentials include certifications as a Certified Public Accountant (CPA), Chartered Global Management Accountant (CGMA), and an MBA in finance and accounting. This wealth of experience positions him as a strong addition to the leadership team at RealAdvice, where he will provide invaluable insights into business intangibles as well as state and local taxation strategies.

RealAdvice specializes in helping clients restructure real estate transactions to minimize their property and transfer taxes, ultimately increasing the likelihood of successful deals. According to Todd Jones, CEO of RealAdvice, "Kevin is one of the most highly respected CPAs in the country. His deep understanding of financial controls and regulatory compliance will be instrumental as we continue to redefine how commercial real estate taxes should be assessed and optimized."

The innovative cloud-based platform developed by RealAdvice ensures that transactions in large commercial real estate properties are conducted with accuracy, ensuring buyers and sellers pay taxes only on legally correct values. This transformative approach has not only safeguarded economic growth but has also contributed to affordability within the real estate sector. To date, RealAdvice has successfully enabled clients to save over $793 million in undue property taxes, enhancing financial efficiency and optimizing transactions.

Herzberg’s joining signifies a strengthening of RealAdvice’s position in the industry. The company currently operates in 39 states and has developed relationships with many major clients, including an impressive 76% of the top clients in the National Multifamily Housing Council (NMHC). "My eye for innovation and deep expertise in indirect taxation will bring strategic insights to RealAdvice and the clients we serve," said Herzberg, expressing his enthusiasm for the role and the challenges ahead.

Having initially embarked on his career as a tax professional, Herzberg has held influential roles as a National Indirect Tax Leader and has contributed significantly to thought leadership in taxation at the forefront of major accounting firms, including Deloitte Tax LLP and Grant Thornton LLP. He has also established himself as a highly sought-after speaker, presenting at numerous prestigious national conferences. His written contributions in various tax publications and community involvement in the Florida FICPA Committee reflect his dedication to advancing the commercial real estate taxation landscape.

In conclusion, Kevin Herzberg's appointment as CFO at RealAdvice represents a strategic enhancement of the company's capabilities as it aims to redefine commercial real estate taxation, ensuring a more effective and beneficial approach for its clients. With Herzberg at the helm of financial strategies, RealAdvice is positioned for continued growth and success in the ever-evolving market of commercial real estate services.