Unveiling the One-of-a-Kind 'Nobunaga Daytona' at FC Channel Show 2025

On July 26, 2025, the FC Channel Show was held at Akihabara UDX, where Yasuhisa Sasaki, the President of Sendai-do Co., Ltd., presented the illustrious Rolex Ref. 6263, referred to as the 'Nobunaga Daytona'. This unique chronograph model, manufactured by Rolex in the 1970s, has gained significant significance in the world of vintage watches.

The moniker 'Nobunaga Daytona' arises from the reference number 6263, which coincidentally relates to the birth date (June 23) and the death date (June 2) of the historical figure Oda Nobunaga. Additionally, the serial number 6412345 features an extraordinary alignment that further contributed to its iconic name. This particular model has a remarkable auction history, having fetched approximately 2.8 billion yen at a global auction platform dedicated to Rolex watches, underscoring its immense historical value and rarity. Such features have made it a globally recognized 'one-of-a-kind product'.

At Sendai-do, we are thrilled to provide this rare piece as part of our hometown tax initiative in Toshima Ward, offering an experiential return gift that allows people to connect with time, history, and culture. We believe that presenting this timepiece to Sasaki, a leading business figure in the local economy, affirms its value as recognized by someone with refined taste. His interaction with the Nobunaga Daytona sets a splendid opportunity for wider dissemination of the notion that vintage Rolex models represent unparalleled craftsmanship and heritage.

Currently, the Nobunaga Daytona is available through the officially recognized hometown tax program, where individuals can wear and experience its unparalleled significance. Looking ahead, we are also planning to launch a rental initiative aimed at enabling broader access to this exquisite timepiece, ensuring that many enthusiasts can appreciate its legacy in the near future. This endeavor signifies our commitment to making unique cultural experiences accessible to a diverse audience.

We invite enthusiasts and collectors alike to seize this opportunity and immerse themselves in the rich legacy of the Nobunaga Daytona. For more information about the hometown tax initiative and the unique experiences it offers, please visit our official website.

As a company, Sendai-do, rooted in Sendai City, Miyagi Prefecture, flourishes under the philosophy of making the region more enjoyable and interesting. Our business spans original merchandise planning, social media management for businesses, the food and beverage sector, and design production. Our efforts focus on promoting the allure of our local culture and tourism through collaborations with museums, hotels, aquariums, and various cultural institutions while embracing contemporary trends.

In closing, we are excited about the future of the Nobunaga Daytona and our initiatives to share this historical treasure with a broader audience. Experience its significance firsthand; you won’t want to miss out on this odyssey of time, history, and unparalleled craftsmanship.

To check details about the hometown tax program, click here.