#Japan #Tachikawa #PLAY! PARK #Rohto #Mentholatum

PLAY! PARK and Rohto Pharmaceutical’s New Family Activities

The indoor kid's park, PLAY! PARK, known for its innovative play experiences, is back with another exciting collaboration with Rohto Pharmaceutical, running from October 25, 2025, to January 25, 2026. This limited-time event features six unique activities designed for children and their parents, all based on the beloved Mentholatum® brand.

Concept and Vision

The event centers around the theme of “gentle involvement,” reflecting Rohto's philosophy of care and thoughtfulness. After last year’s successful collaboration, this second installment promises an even more engaging experience designed to foster conversations and connections between parents and children as they play together. Each activity aims to cultivate joy through shared experiences and mutual support, allowing families to discover happiness in simple acts of kindness.

Featured Activities

Here’s a sneak peek at the six delightful activities:

1. Giant Mentholatum Lip
Experience a massive 150cm lip-shaped play structure made from soft materials like bubble wrap and sponge, perfect for kids to carry, roll, and hug.
Participation: No reservation needed
Age Group: 0-12 years

2. Mentholatum Lip Tunnel
Kids can crawl through a 333cm long Mentholatum lip-shaped tunnel with soft sponge flooring, providing a safe space for play. Perfect for fun photos, this tunnel encourages kids to explore and be creative!
Participation: No reservation needed
Age Group: 0-12 years

3. Rolling Lip Station
With over 1,500 lip cases available, children can stack, arrange, and create letters or shapes as they let their imaginations run wild.
Participation: No reservation needed
Age Group: 0-12 years

4. Mentholatum Guardian Workshop
Children can decorate charm bags with patterns and messages using colored pens, creating thoughtful gifts that include a Mentholatum lip balm. A beautiful way to express emotions and gratitude!
Participation: Registration on-site required
Age Group: 3-12 years

5. Lip Crayons
In this creative space, kids can melt down leftover short crayons to create new lip-shaped crayons, offering endless possibilities for artistic expression.
Participation: No reservation needed
Age Group: 0-12 years

6. Becoming Mentholatum
With special costumes and a photo frame, kids can transform into Mentholatum mascots and take memorable pictures. This engaging activity encourages kids to share their experience by giving “gentle involvement” stickers to loved ones!
Participation: No reservation needed
Age Group: 0-12 years

Event Details

• - Name: PLAY! PARK × Rohto Pharmaceutical “Gentle Involvement” Activities
• - Duration: October 25, 2025 - January 25, 2026
• - Location: PLAY! PARK, GREEN SPRINGS W3 Building 3F, Tachikawa, Tokyo
• - Entry Fee: Free (entrance fee for PLAY! PARK applies)
• - Official Page: Visit Here

Collaborators

This collaboration is supervised by Rohto Pharmaceutical Co., Ltd., established in 1949 and renowned for products like Mentholatum, aimed at creating a sense of well-being that spans over 150 countries.

Company Website: Rohto Pharmaceutical

Support Provided By: Kurashicom Inc., known for branding and promotional support, focuses on leveraging content to enhance the presence of over 200 brands.

Company Website: Kurashicom Inc.

About PLAY! PARK

Opened in June 2020, PLAY! PARK is a unique venue designed to spark creativity and free play in children, offering a sprawling 1,000㎡ space created in collaboration with architects and designers. The park features 10 different zones fostering imagination and exploration, all without conventional play equipment so that kids can immerse themselves in new experiences.

For ticket purchasing, children under one year can enter for free, while varied ticket options for adults and children are detailed on their official website. Prior reservations are recommended, especially for those traveling from afar.

Official Site: PLAY! PARK