In an age where people yearn for unique experiences, the emergence of a new online community dedicated to hotel enthusiasts is making waves. Partnering with the prestigious Chinzanso Tokyo, Sankei Shimbun and Quon have launched 'Kikkake' on April 10, 2024. This platform is designed for those who cherish the allure of hotels and want to engage in meaningful conversations about their experiences.
With tourism in Japan experiencing significant growth, especially with a rising influx of international visitors, the hotel and tourism markets are primed for innovation. The expected record-high visitor numbers in the fiscal year 2024 illustrate a robust recovery and evolving interest in domestic travel, highlighting the essential role hotels play as tourist hubs.
Hotels differ widely, spanning from luxury resorts to urban getaways, each tailored to accommodate diverse traveler needs. Among these, luxury hotels stand out for their unique offerings that extend far beyond mere accommodation; they provide exquisite dining options, relaxation services, and immersive experiences.
Recognizing the growing interest in hotels, Sankei Shimbun and Quon have collaborated with Chinzanso Tokyo—a hotel renowned for its stunning Japanese garden that changes with the seasons—to create a community where users can freely express their hotel experiences and preferences. This initiative encourages discussions around the perfect hotel stays, while also revealing what consumers desire in terms of plans and services from hotels.
In a bid to foster engagement, the community invites users to comment on various topics, enhancing interest in hotel life and perhaps serving as a 'kick-off' for discovering their ideal hotel experiences. To mark the community's launch, a special campaign was introduced: individuals who register and submit comments during the campaign period will have a chance to win one of two hotel stays for four people at Chinzanso Tokyo. The deadline for entries is 1 PM on May 30, 2024, and participation is completely free.
What is 'Kikkake'?
Kikkake is an innovative online platform co-managed by Sankei Shimbun and Quon, envisioned as a digital marketplace teeming with diverse conversations and campaigns. Acting as a central plaza, Kikkake allows users to engage in dialogue and partake in various partner communities, enhancing communication and fostering connections.
With aspirations to become the leading social media platform, Kikkake enables conversations initiated by users to be amplified through traditional media channels like newspapers and websites. It aims to create societal value through the discussions that naturally occur within its network.
As of April 11, 2025, Kikkake boasts 15 partner communities comprised of businesses and organizations aiming for collaborative growth. The 'Hotel Lovers Unite!' community stands as a testament to this vision, cultivating enriched dialogues around the experiences, wishes, and realities of hotel stays. Through Kikkake, guests can immerse themselves in the pleasures of hotel life, together building a vibrant community ready to explore and celebrate the wonders that each hotel offers.