CW-X & Ohtani Project
2025-10-17 02:52:11

CW-X and Shohei Ohtani Team Up to Support Daily Workers in Japan

CW-X and Shohei Ohtani's New Project: Supporting Daily Workers



In an exciting new initiative, the conditioning wear brand CW-X has partnered with baseball sensation Shohei Ohtani to launch the project, "Good Performance With Ohtani!" This initiative aims to encourage and support individuals who challenge themselves daily through their work. The project specifically targets Japanese workers who include both athletes and non-athletes alike, presenting them with a unique opportunity.

Starting October 17, 2025, CW-X will distribute approximately 2,000 units of their popular Body Balance Tights to individuals engaged in physically demanding jobs. This initiative reflects the brand's belief in the importance of physical conditioning to enhance performance in daily life. Shohei Ohtani, who is a brand ambassador, is known for his athletic prowess and dedication, making him a fitting face for such a campaign.

Project Overview


The aim of the project is simple: to provide essential performance-enhancing gear to workers across Japan. Beginning from July 17, 2025, approximately 5,000 pairs of Body Balance Tights will be given away to sports teams and people who engage in physical activity as part of their jobs, based on applications received from various organizations and companies throughout the country.

The significance of the Body Balance Tights lies in their design, which emphasizes stability around the hip joints, thus minimizing motion. Users have already begun to share their positive experiences with the product, claiming improved stability and comfort during their activities. Comments such as, "I feel a solid weight distribution over my hip joints" and "There’s a noticeable sense of solid ground under my feet" clearly illustrate the benefits of wearing these tights.

Who Can Participate?


The project invites applications primarily from workplaces and organizations employing individuals who are regularly engaged in manual labor, such as:
  • - Caregiving
  • - Agriculture
  • - Fisheries
  • - Forestry
  • - Transportation
  • - Construction
  • - Manufacturing
  • - Cleaning Services
  • - Sales Roles

To participate, entities can apply as a team or organization, ensuring that a minimum of three people are included in the application. The opportunity will be available online from October 17, 2025, until December 29, 2025.

Body Balance Tights: Features and Benefits


The Body Balance Tights stand out due to CW-X's unique taping technology, which provides superior support to both the hip joints and pelvic region. By integrating a flexible and stretchy material called 8WAY stretch, the design ensures ease of movement across all directions. This product is not only beneficial for athletes but is also highly recommended for individuals who spend prolonged hours standing or moving in their workplaces.

Notably, the tights can be comfortably worn on their own, without any visible lines or discomfort, as the seams are engineered through adhesion technology for a smooth finish. This thoughtful design caters well to the active lifestyle of the typical office worker or laborer.

Ohtani's Viewpoint


As an ambassador for CW-X, Shohei Ohtani expresses, "For me, CW-X is one of those items that supports me from the inside out. I hope that everyone who works physically can feel that CW-X has become a part of them as well."
Additionally, Ohtani emphasizes the importance of stability in physical performance, which he links to his success on the field.

About CW-X


Founded by Wacoal, CW-X aims to provide innovative solutions for athletes and active professionals alike. The brand was conceived from personal experiences and the desire to create accessible sports garments that incorporate taping methods to help prevent injuries and enhance performance. Launched in 1991, the CW-X tights have evolved to meet the diverse needs of active individuals, underscoring their commitment to supporting both recreational users and dedicated athletes.

CW-X continually seeks to empower people to enjoy an active lifestyle through innovative and supportive products.


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Topics Consumer Products & Retail)

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