Orange 142 and Emerald Isle Realty Shine at 2026 Hermes Creative Awards

Orange 142 and Emerald Isle Realty Shine at the 2026 Hermes Creative Awards

In an incredible showcase of talent and strategic marketing prowess, Orange 142, a prominent player in the digital marketing landscape, and Emerald Isle Realty have been honored with two prestigious awards at the 2026 Hermes Creative Awards. The agency received a Gold award for their outstanding search engine marketing campaign, dubbed "One Line to Rule Them All," and a Platinum award for their impressive social media presence.

Brenton Maddox, the Senior Vice President of Client Success at Orange 142, expressed the significance of these achievements, stating, “Winning Gold and Platinum is meaningful, but it speaks to the work behind it.” For Emerald Isle Realty, the partnership transcended simple metrics; it was about creating a dynamic strategy that adapts to changes in social platforms and addresses how customers engage with content. The emphasis remained on upholding the trust that Emerald Isle Realty has cultivated over more than six decades.

The collaboration between Orange 142 and Emerald Isle Realty has been ever-evolving, consistently adapting its digital strategy to the ever-changing landscape of online platforms. This adaptability has transformed organic social engagement into a reliable source of demand. The awards highlight the successful integration of search engine optimization and social media strategies that have consistently responded to industry changes and delivered measurable business impacts.

As the competition for travel-related services intensified and the dynamics of social media shifted, Orange 142 identified critical opportunities to harmonize their search marketing tactics and reimagine the potential of organic social efforts. This new strategy involved developing a visually engaging, community-focused model that prioritized short-form videos, real-time interactions, and insightful audience behavior analysis.

The results of this collaborative effort were remarkable. During peak travel seasons, the campaign yielded an astonishing 9,360% return on investment (ROI) from paid search, representing a 30% increase from the previous year. Additionally, direct bookings from organic social media rose by 62%, while the efforts on platforms like Meta (formerly Facebook) contributed to an 81% increase in revenue. These numbers were bolstered by an impressive 131% increase in engagement on Facebook.

Jason Voelpel, Chief Marketing Officer at Emerald Isle Realty, also lauded the impact of this partnership, stating, “Orange 142 has been a strong partner in helping us evolve how we connect with both travelers and homeowners.” He acknowledged the agency's thoughtful method of modernizing their search and social strategies without losing sight of what makes the Emerald Isle Realty brand resonate with its audience. This strategy has resulted in improved performance and more meaningful connections across various touchpoints.

For those interested in understanding more about the performance marketing services that Orange 142 offers, they can explore further at Orange 142 Performance Marketing.

About Orange 142

Orange 142 stands out as a digital marketing and advertising firm dedicated to helping businesses and agencies of various sizes enhance their reach and drive revenue through strategically crafted, data-oriented media execution. Operating as the buy-side arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 specializes in delivering tailored solutions across several digital channels, including programmatic advertising, search, social media, and connected TV. With extensive knowledge in fast-growing sectors such as travel, healthcare, and energy, Orange 142 devises results-driven campaigns designed to connect brands with their most valuable customer segments. For additional information, visit their official website at www.Orange142.com.