#Japan #Tokyo #Sunscreen #INNISFREE #Photoaging

INNISFREE's Groundbreaking Sunscreen Targeting Photoaging

On September 1, 2025, the natural skincare brand INNISFREE will launch a revolutionary sunscreen aimed at tackling the often-overlooked issue of photoaging. This new product, the Vitamin C Brightening Tone-Up Sunscreen SPF50+ / PA++++, not only provides sun protection but also serves as a makeup base, offering a comprehensive solution to skin damage caused by UV exposure.

Understanding Photoaging

In a recent survey conducted by INNISFREE with 4,283 participants from the app LIPS, it was found that about 76% of respondents had limited knowledge about photoaging. Specifically, 49% indicated they were unaware of the concept, while 27% had heard of it but did not fully understand it. Photoaging, which results primarily from UV exposure, accounts for approximately 80% of skin aging, significantly affecting how individuals perceive their age.

Interestingly, despite a growing awareness among women about skincare and UV protection, the key role of UV rays in causing skin aging remains insufficiently acknowledged.

The Role of Long UVA

The survey also explored awareness regarding Long UVA, a significant contributor to photoaging. Alarmingly, 60% of participants were unaware of this type of UV radiation, while an additional 22% acknowledged having heard of it but lacked deeper knowledge. This finding underscores a critical gap in public understanding of how different UV wavelengths impact skin health.

Sunscreen Usage Trends

When asked about sunscreen usage in different seasons, nearly 99% of respondents confirmed they use it during summer. However, only 56% reported usage during winter, indicating that while awareness is growing, the practice of year-round UV protection is still lacking. Given that Long UVA levels remain consistently high throughout the year, the need for continuous protection from photoaging is paramount.

The Innovative Sun Care Solution

To address these findings, INNISFREE has created a product designed to combat photoaging effectively. The Vitamin C Brightening Tone-Up Sunscreen boasts several impressive features:

• - High UV Protection: With SPF50+ and PA++++ ratings, it efficiently shields the skin from both UVA and UVB rays, including the harmful Long UVA that penetrates deeper layers.
• - Makeup Base Benefits: The sunscreen doubles as a cosmetic primer, enhancing skin tone and providing a smooth finish, while its peach-colored texture helps cover pores and uneven skin surfaces. Users can expect a 24-hour tone-up effect without any greasy residue.
• - Multi-Vitamin Formula: Enriched with pure vitamin compounds, this sunscreen not only protects but also nourishes the skin throughout the day, targeting dullness and improving skin texture.
• - Eco-Friendly and Skin-Safe: The formulation has passed low-irritation and eye irritation tests, and it is vegan-certified, reflecting INNISFREE’s commitment to sustainable beauty practices.

Taking Action Against Photoaging

INNISFREE's new product is a proactive step towards increasing awareness and preventative care against photoaging. It emphasizes the importance of knowledge and preparedness in skincare, urging individuals to adopt a lifestyle that protects against the daily accumulation of UV damage.

By integrating this innovative sunscreen into daily routines, customers can not only protect their skin from the visible signs of aging but also promote a greater understanding of skincare issues like photoaging.

For further details about INNISFREE and its full range of products, visit their official websites and social media channels, including Instagram and TikTok.