InkFox Publicity Strengthens Its Team with New Strategic Hires

On October 21, 2026, InkFox Publicity, a subsidiary of LAVIDGE, announced the addition of three new professionals to its team: Meghan Krein as Publicity Manager, along with Kirsten Kalebich and Maeve Larson serving as publicists. This strategic move is designed to bolster the agency's capabilities in areas such as book publicity and social media strategy, while also enhancing their approach toward thought leadership.

The new hires join a seasoned team headed by Anne Robertson, the managing director of publicity, and Ziggy Goldfarb, a senior publicist. Combined, the team brings a wealth of experience ranging from public relations and publishing to journalism, content development, and social media expertise, all critical in helping authors and publishers adapt to the changing landscape of the publishing industry.

Anne Robertson expressed her enthusiasm about the new hires, stating, "We've brought together professionals with complementary skills and a shared love for storytelling. Each member adds their unique perspective to our initiatives, working diligently to empower authors and enhance their visibility."

Meet the New Hires

Meghan Krein comes to InkFox after building a strong reputation at Childhelp, a nonprofit organization aimed at preventing and intervening in cases of child abuse. Her experience includes extensive media relations, storytelling, and content strategy development. Notably, Krein holds a MSc in Clinical Psychology and has a background in therapy, showing her adaptability and diverse skill set.

Kirsten Kalebich adds her expertise in creating engaging written and visual content specifically for a vast network of auto retailers throughout the nation. A graduate of Arizona State University with a degree in English Literature, she has cultivated a following for her fictional writing, utilizing social media as a platform for her engaging narratives.

Maeve Larson, a recent graduate from Northern Arizona University, rounds out the team with her experience as a reporter and public relations manager for her university's publication, "The Lumberjack." Her background also includes previous internships with Proven Media and Applied Linguistics Press, an open-access academic publisher, showcasing her commitment to the industry.

A Commitment to Growth

Sandra Torre, Co-President and Chief Financial Officer of LAVIDGE, emphasized the importance of this expansion: "Building InkFox's capacity is not just an operational decision; it represents an investment in the future of our business. This enhanced team structure equips us to better serve our current authors and publishers while paving the way to establish new client relationships within the dynamic publishing landscape."

Launched earlier this year, InkFox is already capitalizing on over a decade of experience LAVIDGE has in literary publicity. The firm caters to a wide variety of publishers, from hybrid presses to self-published authors, offering tailored publicity campaigns that focus on earned media, thought leadership, and social media visibility.

Bob Case, Co-President and Chief Creative Officer of LAVIDGE reflects on the new team, stating, "A strong team is built on curiosity, a generosity of ideas, and a readiness to collaborate. Meghan, Kirsten, and Maeve embody this ethos, and their contributions will not only enrich our workplace culture but also enhance the innovative thinking we bring to our clients."

About InkFox Publicity

InkFox Publicity, a proud part of LAVIDGE, stands as a dedicated book publicity agency tailored for the current publishing ecosystem. In a world where authors are expected to be entrepreneurs and publishers strive for lasting audience engagement, the need for innovative visibility strategies is more critical than ever. InkFox aims to deliver customized publicity experiences that go beyond one-size-fits-all campaigns. By focusing on credibility and long-term impact, InkFox is committed to ensuring that authors are continually engaged with readers wherever they seek books. For more information, visit www.inkfoxpublicity.com.