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Private Advisor Group Makes Significant Improvements to WealthSuite

Private Advisor Group, recognized as one of the country's largest independent wealth management firms, has recently made headlines by implementing two major enhancements to its investment management platform, WealthSuite. As of April 2025, the firm has adopted a no-transaction-fee (NTF) pricing structure aimed at reducing costs for managing client portfolios. This strategic move is expected to provide a more cost-effective solution for financial advisors, reinforcing the firm’s dedication to delivering high-value services.

The Shift to No-Transaction-Fee Structure

The introduction of the NTF structure marks a pivotal shift in how Private Advisor Group operates WealthSuite. With this change, advisors will see a reduction in the overall costs associated with their clients' investment portfolios, making it more accessible for advisors to serve a broader range of clients. James Sullivan, the Head of Advisor Advocacy Technology at Private Advisor Group, expressed that this initiative is a significant step towards enhancing the services offered to their advisors, allowing them to address diverse client requirements more efficiently and affordably.

Addition of New Strategists

In conjunction with the new pricing structure, Private Advisor Group is also expanding its offerings by welcoming two new strategists: State Street Global Advisors and LoCorr Funds. This addition is geared towards providing advisors with a wider array of investment models, subsequently enhancing the diversification options available to them.

State Street Global Advisors is set to offer customized ETF model portfolios designed to meet five specific investment objectives: aggressive growth, growth, growth with income, income with moderate growth, and income with capital preservation. These portfolios are managed by seasoned professionals who also handle money for significant entities such as central banks and large institutional investors.

Allison Bonds Mazza, the Senior Managing Director and Head of Intermediary at State Street, remarked, "Our ETF model portfolios are structured to pursue various investment outcomes, ensuring financial advisors have tailored strategies that cater to their clients' needs."

On the other hand, LoCorr Funds brings a unique perspective by blending both active and passive mutual funds and ETFs to construct alternative investment portfolios that align with three essential investment objectives: growth, income, and preservation. This offering aims to complement existing equity and fixed-income allocations, providing advisors and their clients with more strategic choices.

Kevin Kinzie, CEO of LoCorr Funds, mentioned, "Our alternative investment models focus on mitigating risks, offering advisors a diversified return stream suitable for hedging equity risks in today’s tumultuous market conditions."

Enhancing the Advisor Experience

Since its inception in October 2022, WealthSuite has served as an efficiency catalyst for advisors striving to elevate the overall investor experience. The platform is known for its competitive pricing and open architecture, which provides a variety of investment strategies, including bespoke mutual funds, ETFs, blended portfolios, and tax-optimized solutions delivered through separately managed accounts.

As the market evolves, Private Advisor Group remains committed to assessing and broadening its available solutions. The firm's primary focus is on creating differentiated experiences for both advisors and their clients, setting a standard for independently operated wealth management firms in a competitive landscape.

Conclusion

With the launch of the no-transaction-fee structure and the introduction of new investment strategists, Private Advisor Group is taking bold steps to ensure their platform not only meets but exceeds the expectations of financial advisors and their clients. As they continue to innovate and enhance their services, Private Advisor Group positions itself as a leading force in the wealth management industry.

For more details, investors and advisors can connect with Private Advisor Group through their channels to explore the newly enhanced WealthSuite platform and the strategies it offers.