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The Rise of HADO: A New Era in AR Sports

HADO, an augmented reality (AR) sport developed by meleap, Inc., has officially surpassed an impressive milestone of 10 million players worldwide, marking a significant feat for the Japanese-born gaming experience. This achievement not only highlights the game's popularity among certain enthusiasts but also demonstrates its universal accessibility, transcending national, linguistic, and age barriers.

In celebration of this phenomenal success, meleap is launching a series of promotional campaigns, including a 20% discount on rental plans for corporate and event organizers, as well as a weekday FRIEND PASS allowing players to introduce friends at discounted rates on weekdays.

What is HADO?

Launched in 2016, HADO combines physical activity with digital competition. Players engage in matches while moving through real-world environments, wielding energy balls and shields projected in AR. This unique blend of strategy and physical exertion makes HADO engaging for participants of all ages—from children to adults. It has developed into a platform where individuals can connect, regardless of their athletic ability, fostering a shared experience filled with teamwork and friendly rivalry.

Global Expansion and Cultural Integration

HADO's appeal stretches beyond mere entertainment; it has become a versatile platform utilized in various settings. As seen in commercial spaces, HADO serves as a tool for engagement and foot traffic. In educational environments, it finds applications that enhance learning. In corporate events, it promotes networking, while in local gatherings, it adds vibrant energy to community interactions. This adaptability has driven HADO to become a transformative experience across multiple sectors globally.

As HADO continues to evolve, it remains embedded within significant events and educational projects. Its influence was highlighted with the upcoming HADO WORLD CUP 2025 scheduled in Shanghai, further solidifying its status as a competitive sport.

Insights from Leadership

According to Hiroshi Fukuda, CEO of meleap, the journey to this achievement has been a collective effort. He expresses heartfelt gratitude to everyone who has participated and contributed to HADO's growth. The essence of HADO lies in the genuine connection experienced among players, as they cheer each other on and celebrate victories together. This camaraderie is at the heart of what makes HADO more than just a game; it is a competitive sport in its own right, cultivated through moments of challenge and triumph.

In a reflection on HADO's inception, Takuma Motoki, the visionary behind HADO, remarked on the ambitious goal of creating a sport to rival football. From its humble beginnings in a small office in Shibuya to reaching over 10 million fans worldwide, the trajectory of HADO stands as a testament to innovation and community.

Current Promotions & Future Directions

As part of the milestone celebration, meleap is implementing two significant promotions: a 20% discount on equipment rentals for corporate events and the weekday FRIEND PASS, allowing players to invite friends for practice sessions. These initiatives aim to broaden participation, inviting even more individuals to experience the thrill of HADO.

HADO is not resting on its laurels; it is expanding its reach, with recent initiatives launching in Saudi Arabia, in alignment with the country’s Vision 2030 strategy, which prioritizes growth in sports and entertainment. Participation in the