STUDIO ZERO Co-Creation
2025-06-30 01:41:01

STUDIO ZERO: Pioneering Business Co-Creation Across Industries

STUDIO ZERO: Accelerating Business Co-Creation



STUDIO ZERO is a pioneering group of entrepreneurs dedicated to accelerating transformations in industries and society. With a mission to create flagship examples across various sectors, they collaborate with major corporations, small and medium enterprises, startups, and public agencies in Japan to foster innovation by leveraging data and a customer-focused approach.

In their efforts, STUDIO ZERO offers three prominent support services that embody a co-creation model: PLAID Accel for new business development, PLAID Unison for business transformation, and PLAID Chime for organizational change. Unlike traditional consultancy approaches, their method involves deep integration within the client’s organization as a member, tackling profound issues rather than just surface-level challenges to drive transformative results together.

The company has also launched specialized services such as .Gov for administrative management DX, .Logi for logistics value creation, and .Sales to revamp B2B sales operations, focusing on creating substantial impact within each domain.

Examples of Business Co-Creation Initiatives



JTB


In response to the pandemic’s impact on the travel industry, JTB established the JTB Tourism Lab to foster new business ideas from employees. STUDIO ZERO supported the development of a project that repurposes discarded floral arrangements, cultivating the initial concept while exploring its various potential implementations.

Tokyo Gas


STUDIO ZERO facilitated a transition from waterfall to agile development methodologies in the myTOKYOGAS customer service system, nurturing a customer-centric mindset through training programs aimed at developing product owners and enhancing team collaboration.

Amer Sports Japan


Utilizing insights from the CX platform KARTE, STUDIO ZERO assisted in upgrading marketing strategies and improving customer experience, enhancing brand awareness and understanding through data collection and analysis.

JT Group


With its new corporate purpose,


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Topics Business Technology)

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