Hisense Dominates Global Market for 100-Inch and Laser TVs in Q3 2025
In the ever-evolving landscape of consumer electronics, Hisense has once again demonstrated its prowess by emerging as the top player in the global TV market for screens measuring 100 inches and above. According to the latest data released by Omdia, in the third quarter of 2025, Hisense commanded an impressive 56.6% market share in the 100-inch segment and an astounding 68.9% in the laser TV category. These figures not only underscore the brand's dominance but also reflect its commitment to innovation and responsiveness to consumer demands.
Hisense's journey to the top is marked by the introduction of groundbreaking technologies, particularly the RGB-MiniLED. This cutting-edge technology sets a new benchmark in large-screen display offerings. With an advanced research and development division backing its innovations, the RGB-MiniLED technology is engineered to deliver authentic and vibrant colors, pushing the limits of brightness and precision. This results in a visual experience that brings every scene to life with astonishing realism and emotional depth, making every moment of viewing more enriching for families around the globe.
In addition to its success in the standard TV segment, Hisense continues to excel in the laser TV market. Recent results from the 2025 UST Projector Showdown illustrate this achievement vividly. The Hisense L9Q model secured first place in various categories, including 'Mixed Room Usage', 'Dedicated Home Theater', and 'Overall Picture Quality'. Additionally, the PX3-PRO was recognized as the 'Best Value Pick', further affirming Hisense’s exceptional image quality.
The L9Q, developed in collaboration with audio specialist Devialet, offers a luxurious home cinema experience with a projection size of up to 200 inches, a brightness of 5,000 ANSI lumens, a contrast ratio of 5,000:1, and certifications for IMAX Enhanced and Dolby Vision. This technology transforms the home viewing experience, effectively bringing the essence of cinema right into living rooms.
Looking ahead, Hisense is not just focused on sustaining its market leadership; it is tirelessly working towards advancing the quality and innovation of the industry as a whole. By mastering core technologies and integrating them into consumer products, Hisense is setting new global standards in home entertainment. Their influence extends beyond just providing what people watch — it shapes how the world envisions the future of display technology.
Founded in 1969, Hisense has evolved into a globally recognized leader in home appliances and consumer electronics, with a presence in over 160 countries. The company's dedication to delivering high-quality multimedia products and intelligent IT solutions has positioned it as the number one brand in the global TV segment of 100 inches and larger from Q3 2023 through Q3 2025. As an official sponsor of the 2026 FIFA World Cup™, Hisense is committed to engaging with global audiences through various sporting partnerships, reinforcing its position as a key player in the industry.
Hisense's journey to the top is marked by the introduction of groundbreaking technologies, particularly the RGB-MiniLED. This cutting-edge technology sets a new benchmark in large-screen display offerings. With an advanced research and development division backing its innovations, the RGB-MiniLED technology is engineered to deliver authentic and vibrant colors, pushing the limits of brightness and precision. This results in a visual experience that brings every scene to life with astonishing realism and emotional depth, making every moment of viewing more enriching for families around the globe.
In addition to its success in the standard TV segment, Hisense continues to excel in the laser TV market. Recent results from the 2025 UST Projector Showdown illustrate this achievement vividly. The Hisense L9Q model secured first place in various categories, including 'Mixed Room Usage', 'Dedicated Home Theater', and 'Overall Picture Quality'. Additionally, the PX3-PRO was recognized as the 'Best Value Pick', further affirming Hisense’s exceptional image quality.
The L9Q, developed in collaboration with audio specialist Devialet, offers a luxurious home cinema experience with a projection size of up to 200 inches, a brightness of 5,000 ANSI lumens, a contrast ratio of 5,000:1, and certifications for IMAX Enhanced and Dolby Vision. This technology transforms the home viewing experience, effectively bringing the essence of cinema right into living rooms.
Looking ahead, Hisense is not just focused on sustaining its market leadership; it is tirelessly working towards advancing the quality and innovation of the industry as a whole. By mastering core technologies and integrating them into consumer products, Hisense is setting new global standards in home entertainment. Their influence extends beyond just providing what people watch — it shapes how the world envisions the future of display technology.
Founded in 1969, Hisense has evolved into a globally recognized leader in home appliances and consumer electronics, with a presence in over 160 countries. The company's dedication to delivering high-quality multimedia products and intelligent IT solutions has positioned it as the number one brand in the global TV segment of 100 inches and larger from Q3 2023 through Q3 2025. As an official sponsor of the 2026 FIFA World Cup™, Hisense is committed to engaging with global audiences through various sporting partnerships, reinforcing its position as a key player in the industry.
Topics Consumer Technology）
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