#Japan #Sendai #Mori Trust #Sendai Trust City #Yanagimachi

Yanagimachi Summer Festival at Sendai Trust City

Mori Trust Corporation, headquartered in Minato-ku, Tokyo, is pleased to announce its participation in the Yanagimachi Summer Festival, scheduled for July 19 and 20, 2025. This endeavor aims to enhance community engagement and vitality in Sendai. To contribute to the festival's liveliness, Sendai Trust City will serve as a venue, featuring entertainment stages and food booths.

Festival Overview

Established in 1953, the Yanagimachi Summer Festival centers around Dainichido in Aoba-ku, Sendai. The festival transforms part of Yanagimachidori into a pedestrian paradise filled with local traditions, street fairs, and fireworks, inviting enjoyment from residents and tourists alike.

On Saturday, July 19, local children will carry a Kodomo Mikoshi through Sendai Trust City Plaza, promoting active involvement. Additionally, traditional performances including the Suzume Odori, a folk dance from Sendai, will be showcased across both festival days.

Mori Trust shares the sentiment of festival organizers who aim to make the event a platform for children to participate and challenge themselves, leading to our inaugural attendance.

Event Details

Date & Time:

• - July 19 (Saturday) & July 20 (Sunday)
• - 8:30 AM to 9:30 PM (rain or shine)
• - Sendai Trust City Plaza will be open from 11:00 AM to 9:00 PM on both days.

Location:

• - Dainichido Front Square / Sendai Trust City Plaza Front Square

Organizer:

• - Yanagimachi Summer Festival Executive Committee

Co-organizer:

• - Mori Trust Corporation

Admission:

• - Free

Official website: Sendai Trust City

Festival Activities

1. Kodomo Mikoshi Procession (July 19)

The children's mikoshi, a cherished tradition, will commence its journey from Dainichido’s precincts. Following a scenic route through Yanagimachidori and culminating at Sendai Trust City Plaza, children will showcase their energy and enthusiasm while carrying the mikoshi.

Procession Schedule:

• - Depart from Dainichido: 1:00 PM
• - Arrive at Sendai Trust City Plaza: 1:45 PM
• - Depart Plaza to Dainichido: 2:00 PM

(The procession will proceed rain or shine; severe weather may postpone to July 20.)

2. Music Stages (July 19 & 20)

Each day will feature performances by three local artists across various musical genres including bluegrass, flute, and dobro guitar, enhancing the festival's festive atmosphere.

3. Children's Dedication Stage (July 19 & 20)

Talented local children will perform traditional Suzume Odori, koto music, and Nanchu Soran dances, showcasing their hard work from rehearsals.

4. Food Trucks

From 11 AM to 9 PM, a variety of food trucks will offer culinary delights, including:

• - BACARO's Thai Basil Rice
• - Blue Crush Strawberry Roll Cake
• - Natu-Lino's Chocolate
• - Foodie Squirrel's Soft Serve Ice Cream

5. Crafting Booths

A collaborative workshop hosted by Team Marugoto Dainichi and students from Miyagi Prefectural Technical High School will engage attendees through craft activities. Participants can create a street tree map featuring local pine cones.

Insights from Mori Trust

Soichiro Ishige, a representative from Mori Trust’s Sendai branch stated, “This year marks the 15th anniversary of Sendai Trust City's opening. Participating in the Yanagimachi Summer Festival was an excellent opportunity to contribute to our community’s vibrancy. With food trucks and children's performances, we expect an even larger crowd compared to previous years.”

Access Information

Location: Miyagi Prefecture, Sendai City, Aoba Ward, 1-9 Ippan-cho, Sendai Trust City, Plaza Front Square
Access:

• - 9-minute walk from JR Sendai Station West Exit
• - 8-minute walk from Aobadori Station, Senkou Line, Exit 2
• - 6-minute walk from Sendai City Subway Namboku Line, Exit 2
• - 8-minute walk from Sendai City Subway Tozai Line, Aobadori Ichibanchō Station, Exit 1

For more information about Mori Trust Corporation, visit Mori Trust.