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Beko's Unprecedented Success at the iF DESIGN AWARDS 2025

In a showcase of innovation and design excellence, Beko has emerged triumphant at the iF DESIGN AWARDS 2025, securing a remarkable six accolades for its brands — Whirlpool, Grundig, and Indesit. These prestigious awards, held in high regard within the design community, recognize significant contributions to product design, user experience, and communication. Beko's commitment to user-centric and sustainable innovations has set a new benchmark in the home appliance industry.

Highlights of Beko's Winning Designs

The awards represent a multitude of categories that convey not only artistic flair but also a practical approach to everyday challenges.

• - Whirlpool clinched three awards for its W Collection, showcasing outstanding products such as the W Collection Induction Hob and W Collection Oven Set, which highlight minimalist aesthetics combined with advanced functionality.
• - Grundig earned accolades for two user-driven innovations, including the Elementa Hair Care Family and a Heat Pump Controller with a mobile application, representing a fusion of style, performance, and user experience.
• - Indesit's creative digital marketing campaign, titled Sound of Collaboration, won recognition for its compelling narrative, focusing on shared household responsibilities, which resonates deeply in our current societal context.

The iF DESIGN AWARDS - A Legacy of Excellence

Managed by the iF International Forum Design GmbH based in Hanover, the iF DESIGN AWARDS are renowned globally as one of the most prestigious accolades in the design industry. Since their inception in 1954, the awards celebrate superior design across various disciplines. This year, Beko's entries stood out among over 10,000 submissions from 66 countries, evaluated by a panel of 131 independent experts who assessed based on criteria including idea, form, function, impact, and differentiation.

Detailed Insights into Winning Products

Whirlpool W Collection Induction Hob

The W Collection Induction Hob earned its accolades due to an impeccable blend of modern design and dependable functionality. The minimalistic style features high-quality materials such as tempered glass and stainless steel, ensuring durability. Users benefit from the HeatControl feature that maintains steadied temperatures for perfect cooking outcomes, significantly enhancing the culinary experience.

Whirlpool W Collection Oven Set

This innovative oven set is characterized by state-of-the-art technology, providing an extensive array of cooking functionalities. Equipped with SteamSense+ technology, it offers precise cooking conditions by actively managing temperature and humidity levels. The compact oven stands as a versatile 3-in-1 solution that combines steaming and microwave capabilities, promising efficiency coupled with elegance.

Grundig Heat Pump Controller and Mobile App

Grundig's award-winning Heat Pump Controller presents a harmonious integration of innovative energy solutions with accessibility via a user-friendly app. This compact system maximizes solar energy use, aligning with Grundig's dedication to sustainable living while adapting to modern digital demands.

Elementa Hair Care Family

The Elementa range embodies a stylish connection to nature, utilizing designs that reflect the elemental forces. Each product within the family is engineered for enhanced hair care, merging innovative technologies with elegant simplicity.

Indesit's Sound of Collaboration Campaign

This campaign, rooted in the concept of household collaboration, highlights the importance of sharing responsibilities within home spaces. Using a creative narrative intertwined with music and rhythm, it reflects the seamless harmony that can be achieved when everyone participates actively.

About Beko

As a leading global home appliance brand, Beko operates in over 55 countries, employing more than 50,000 individuals. With a rich legacy of innovation and sustainability, the brand continues to pioneer advancements that not only enhance user experience but also respect the environment. With 30 research and development centers globally, Beko holds over 3,500 international patents, ensuring its position at the forefront of industry innovation.

Conclusion

Beko’s recognition at the iF DESIGN AWARDS 2025 underscores its unwavering commitment to quality, innovation, and user-focused design. As the brand continues to grow and adapt, it remains dedicated to enhancing daily life through smart, beautiful, and sustainable solutions.