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Join the Kimochi Deliver Campaign with JEN

Every December, a unique opportunity arises for individuals to contribute to international cooperation while decluttering their homes. The Kimochi Deliver Campaign, organized by the certified NPO JEN, invites you to donate your finished books, CDs, and DVDs during the national donation month from December 1 to 31, 2025.

By simply packing your unwanted items into a cardboard box and sending them off, you can make a significant impact. Every item donated will be assessed for its value, and all proceeds will go to JEN. Additionally, for each application submitted, Book Off will add a bonus donation of 500 yen, making it an even more rewarding experience for both the donors and the recipients.

With free shipping and a swift application process, anyone can partake in this philanthropic cycle easily. It’s a heartwarming initiative that promotes sustainability while helping those impacted by conflict and disasters rebuild their lives.

For example, if you donate books or DVDs valued at 1,000 yen, this could provide three notebooks for children in Afghanistan. Your donations, even a single box, could help change lives in distant places, fostering a brighter future.

Campaign Overview

• - Campaign Name: Kimochi Deliver Campaign x JEN
• - Website: BOOKMAGIC Official Site
• - Duration: December 1 (Mon) - December 31 (Wed), 2025
• - Requirements: A minimum of 10 items (books, CDs, DVDs) per application
• - Donation Mechanism: Donations will include assessed value plus an extra 500 yen from Book Off, contributing entirely to JEN.
• - Eligible Items: Books, CDs, DVDs, video games, etc.

Simple Participation Steps

1. Gather your unwanted books, CDs, DVDs, and video games at home.
2. Pack them securely in a cardboard box or paper bag (taking care to prevent damage).
3. Apply for free shipping through the BOOKMAGIC official site.
4. After assessment, total value plus the 500 yen additional donation will go to JEN.

Remember, this campaign requires a minimum of 10 items per application, and there are additional requirements and notes you should review on the application page. Shipping is free, excluding Okinawa and some remote islands.

What is Donation Month?

Donation Month, observed from December 1 to 31, is a nationwide campaign aimed at fostering a culture of giving. It promotes individual reflection and action on donations without solely encouraging contributions to particular organizations.

About JEN

Founded in 1994, JEN (Japan Emergency NGO) operates under the motto, “Supporting the ability to live.” This international NGO provides self-reliance support to individuals facing challenges due to conflict and disasters in more than 25 countries. Currently, JEN’s initiatives are focused in Afghanistan, Pakistan, Turkey (supporting Syrian refugees), and the Tohoku region. The organization has received accolades such as the 2011 Minister for Foreign Affairs Award and the 2015 Yomiuri International Cooperation Prize. For more information, visit JEN’s website.

About Book Off and the Kimochi Project

The Kimochi Project allows individuals to donate the proceeds from unwanted items to various organizations and causes through Book Off's online buyback service. This initiative contributes to the UN’s Sustainable Development Goals, particularly Goal 12 on responsible consumption and production, and Goal 17 on partnerships. For more details, visit Book Off.

Originally starting in 1990 from a small store in Kanagawa, Book Off has grown to operate approximately 800 stores nationwide, catering to around 88 million customers annually. They are committed to further developing sustainable business practices and promoting a circular economy.

For more information, visit the corporate site: BOOK OFF Group and the service site: Book Off.