#Japan #Tokyo #NIR IDENTITY & BOOK #Book Shoulder Bag #Reading Tote Bag

Introduction

NIR IDENTITY & BOOK, a specialized brand for reading accessories, has recently launched its first showroom in Asakusa, Tokyo, thanks to the innovative efforts of Near Design Co., Ltd. Established in 2021 through a successful crowdfunding campaign for their minimalistic "reading-only" book shoulder bag, the brand aims to provide book lovers with unique, slightly luxurious reading products.

The Purpose of the Showroom

The newly opened showroom allows customers to physically check the quality and usability of their products, which have largely been sold through online shops, bookstores, and events.

• - For Corporate Partners: The showroom serves as a meeting place, ready to foster new ideas in reading solutions.
• - For Individual Readers: The showroom opens once a week as an atelier shop, where book enthusiasts can try and compare all items in the NIR lineup before making purchases.

Why Asakusa?

Strategically located next to a second-hand bookstore called "Koshomitsuke," NIR IDENTITY & BOOK offers a charming experience where readers can enjoy both books and reading accessories in a peaceful alley lined with bookstores. The owner, recognizing the lack of bookstores in the area, chose this specific spot to create a unique pairing for visitors.

Taito District: A Creative Hub

The Taito District, known for its small manufacturing businesses and creative products, serves as an ideal backdrop for NIR IDENTITY & BOOK. This area, which has long been associated with wholesalers, balances tradition with the growth of new cultures. NIR IDENTITY & BOOK is committed to enhancing this community spirit by welcoming readers to experience unique offerings representative of the locality.

Featured Products

Reading-Only Book Shoulder Bag

This specially designed, minimal shoulder bag caters to book lovers, allowing them to carry just one book and their necessary belongings. It’s a product crafted for those who can only focus on reading.
(Registered Design No. 1752334)

Reading Stay Tote Bag

Dubbed "reading stay," this tote bag is designed for luxurious travel accompanied by multiple books, with pockets for organization. Although its exterior appears simple, it includes thoughtful features especially for avid readers.

Book Holic Tote

Perfect for the book enthusiast who loves to explore bookstores and book festivals, this tote bag fits multiple books securely. Made from KONBU® nylon, it boasts water-resistant and lightweight qualities, making it easy to carry and featuring a unique top view of the books inside.

Conclusion

With its innovative designs and commitment to craftsmanship, NIR IDENTITY & BOOK is set to transform the reading experience for book lovers in Tokyo and beyond. For those eager to discover these unique products, visiting the showroom is a perfect opportunity.

Company Overview

Company Name: Near Design Co., Ltd.
Location: 1-6-10 Yanagibashi, Taito-ku, Tokyo
Representative: CEO Akane Muto
Business Type: Planning, manufacturing, and selling reading supplies.

For more information about the brand and their products, visit their online shop or follow them on Instagram.