Tractor Beverage Company Launches Haymaker at Wegmans: An Organic Tonic for All
The refreshing world of organic beverages expands even further as Tractor Beverage Company's standout product, Haymaker, makes its debut at Wegmans, one of the Northeast's premier grocery chains. Announced recently, all four flavors of this award-winning USDA Certified Organic apple cider vinegar sparkling tonic have officially hit the shelves of 50 Wegmans Food Markets, joining the ranks of the best new beverages of 2026 as recognized by Bon Appétit.
Launched just eight months ago, Haymaker is not just a drink; it’s a celebration of health and sustainability integrated into every can. With rich origins as a farmer’s tonic, Haymaker encapsulates the spirit of Tractor Beverage with its commitment to organic ingredients, capturing the attention of health-conscious consumers. Each 12-ounce can is crafted with a full tablespoon of organic apple cider vinegar, combined with real fruit and mild carbonation, providing a signature bright and invigorating flavor.
As customers sip through options like Citrus Ginger, Apricot Peach, Dragon Berry, and Passion Mango, they’ll find that Haymaker offers more than just taste. Each flavor boasts a light profile — around 25 to 30 calories per can with no added sugars, making it a guilt-free indulgence. In today’s health-driven market, consumers crave transparency, and Tractor Beverage stands out for its Clean Label Project certification. The company’s dedication to transparent sourcing showcases the nutritional integrity of its drinks, enabling consumers to make informed choices.
The partnership with Wegmans marks a vital step not only for visibility but also for expanding Tractor Beverage’s reach beyond its initial launch at Sprouts Farmers Market earlier this year. John Murphy, the Chief Revenue Officer at Tractor, expressed his excitement about the collaboration saying, “Wegmans is a place people trust to introduce them to what's good and what's next... We’re proud to have Haymaker be part of that and excited to introduce Tractor to a whole new group of shoppers across the Northeast.”
The Haymaker’s impressive accolades extend well beyond its good looks on grocery shelves. It was awarded at the 2026 FABI Awards from the National Restaurant Association, reinforcing its status among competitors in the beverage space. Additionally, it was recognized as a FABI Favorite for its exquisite flavor profile and ability to resonate with consumers across various demographics. In a remarkable feat, its Apricot Peach flavor clinched the coveted 2026 NEXTY Award at Natural Products Expo West.
At its core, Tractor Beverage Company is more than a beverage manufacturer; it is a movement toward an organic, sustainable future. Founded by farmers and dedicated to soil health, Tractor aims to support organic practices and educate consumers about the importance of sourcing. Their mission is particularly evident through their Farmhand Foundation, which assists farmers in transitioning to organic methods, thereby enhancing both profitability and ecological well-being.
For those curious about Haymaker and other offerings from Tractor Beverage, further information can be explored at drinktractor.com/haymaker. Shoppers can also check availability at their nearest Wegmans via wegmans.com/stores. As the market for organic products continues to grow, Haymaker embodies a shift in consumer preferences towards beverages that are not only refreshing but also healthier and more environmentally friendly. With its launch at Wegmans, Haymaker is set to make a lasting impression in the world of organic beverages, welcoming all to join in on the refreshing journey of health and taste.
Launched just eight months ago, Haymaker is not just a drink; it’s a celebration of health and sustainability integrated into every can. With rich origins as a farmer’s tonic, Haymaker encapsulates the spirit of Tractor Beverage with its commitment to organic ingredients, capturing the attention of health-conscious consumers. Each 12-ounce can is crafted with a full tablespoon of organic apple cider vinegar, combined with real fruit and mild carbonation, providing a signature bright and invigorating flavor.
As customers sip through options like Citrus Ginger, Apricot Peach, Dragon Berry, and Passion Mango, they’ll find that Haymaker offers more than just taste. Each flavor boasts a light profile — around 25 to 30 calories per can with no added sugars, making it a guilt-free indulgence. In today’s health-driven market, consumers crave transparency, and Tractor Beverage stands out for its Clean Label Project certification. The company’s dedication to transparent sourcing showcases the nutritional integrity of its drinks, enabling consumers to make informed choices.
The partnership with Wegmans marks a vital step not only for visibility but also for expanding Tractor Beverage’s reach beyond its initial launch at Sprouts Farmers Market earlier this year. John Murphy, the Chief Revenue Officer at Tractor, expressed his excitement about the collaboration saying, “Wegmans is a place people trust to introduce them to what's good and what's next... We’re proud to have Haymaker be part of that and excited to introduce Tractor to a whole new group of shoppers across the Northeast.”
The Haymaker’s impressive accolades extend well beyond its good looks on grocery shelves. It was awarded at the 2026 FABI Awards from the National Restaurant Association, reinforcing its status among competitors in the beverage space. Additionally, it was recognized as a FABI Favorite for its exquisite flavor profile and ability to resonate with consumers across various demographics. In a remarkable feat, its Apricot Peach flavor clinched the coveted 2026 NEXTY Award at Natural Products Expo West.
At its core, Tractor Beverage Company is more than a beverage manufacturer; it is a movement toward an organic, sustainable future. Founded by farmers and dedicated to soil health, Tractor aims to support organic practices and educate consumers about the importance of sourcing. Their mission is particularly evident through their Farmhand Foundation, which assists farmers in transitioning to organic methods, thereby enhancing both profitability and ecological well-being.
For those curious about Haymaker and other offerings from Tractor Beverage, further information can be explored at drinktractor.com/haymaker. Shoppers can also check availability at their nearest Wegmans via wegmans.com/stores. As the market for organic products continues to grow, Haymaker embodies a shift in consumer preferences towards beverages that are not only refreshing but also healthier and more environmentally friendly. With its launch at Wegmans, Haymaker is set to make a lasting impression in the world of organic beverages, welcoming all to join in on the refreshing journey of health and taste.
Topics Consumer Products & Retail）
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