MUJI Associates with Hatoyama Town for Disaster Relief Supply Agreement

MUJI and Hatoyama Town: A New Era of Disaster Preparedness

On October 3rd, 2023, MUJI (Ryohin Keikaku Co., Ltd.), represented by CEO Tomo Shimizu, announced a significant collaboration with Hatoyama Town in Saitama Prefecture, led by Mayor Tomoya Ogawa. The partnership aims to establish a comprehensive "Disaster Relief Supply Agreement" that will enhance the town's preparedness for emergencies.

MUJI's mission is centered around realizing a society that embraces comfortable living. They actively engage with local communities to identify challenges and share values while implementing various initiatives that support regional revitalization. One of their core philosophies involves creating stores that serve as connective spaces for individuals and nature, as well as the community at large.

In alignment with this philosophy, MUJI has dedicated efforts to normalize disaster preparedness within everyday life, championing initiatives under the slogan "Itsumonoshimo" (Everyday Preparedness). They promote the integration of readiness into daily routines to elevate disaster awareness across society. To further their mission, MUJI organizes events like the "Itsumonoshimo CARAVAN," which educates people of all ages about disaster preparedness in a fun and engaging manner.

Given the presence of the "Hatoyama Center"—a key logistics hub for the company—MUJI has previously collaborated with Hatoyama Town on various projects, including expanding employment opportunities and facilitating job experience programs in local middle schools. This newly signed agreement marks a formal step towards an enhanced partnership focused explicitly on disaster response.

Under the terms of this agreement, MUJI and Hatoyama Town will work together to ensure the smooth supply of essential goods during significant disasters, such as earthquakes and flooding. In the event of an emergency, Hatoyama Town will request assistance, allowing MUJI to provide stock of food and daily necessities available at the Hatoyama Center to the local residents.

This collaboration underscores MUJI's commitment to connecting with local communities and fostering a safe, vibrant society. The company believes that by bridging the gap between local citizens, businesses, and government, they can all collectively improve the community's disaster resilience.

MUJI remains dedicated to working alongside the residents of Hatoyama Town, furthering their goal of creating a society that embodies comfort and safety for all. The partnership not only signifies a commitment to disaster preparedness but also adds another layer of connection between community members and local businesses, paving the way for a stronger and more cohesive society.

In summary, the joint efforts of MUJI and Hatoyama Town highlight the importance of collaboration in fostering community resilience. Together, they strive to raise awareness and prepare for possible disasters, ensuring that the community can effectively respond when faced with challenging situations.

Conclusion

As MUJI continues to engage with local residents through various initiatives, the company's commitment to enhancing the quality of life remains a top priority. The partnership with Hatoyama Town is another step forward in fulfilling their mission and making a positive impact on society—one small community at a time.