New Consulting from ASTRA FOOD PLAN
2026-08-03 09:04:04

ASTRA FOOD PLAN Launches Comprehensive Consulting Service to Tackle Hidden Food Loss Amounting to 20 Million Tons Annually

ASTRA FOOD PLAN: Pioneering Solutions to Reduce Hidden Food Loss



In a bid to combat the significant issue of hidden food loss, ASTRA FOOD PLAN Co., Ltd. initiated a comprehensive consulting service on August 3rd. Located in Fujimi City, Saitama, the company is on a mission to transform the concept of "wastefulness" into "deliciousness" through innovative food technology.

Understanding Hidden Food Loss



According to recent estimates, Japan generates a staggering 20 million tons of hidden food loss yearly, a figure that is four times greater than the reported food waste neglectfully discarded in stores and households. Hidden food loss includes unsellable agricultural products and food manufacturing scraps that do not meet commercial standards. These materials often go unaccounted for in food waste statistics, significantly undermining efforts to reduce overall food loss.

ASTRA FOOD PLAN, through its advanced drying and sterilization technology, 'JOSEN', aims to illuminate these hidden losses. JOSEN can dry and sterilize food in just ten seconds, preserving more nutrients and enhancing flavor, a crucial aspect of making undesirable materials marketable again.

The Launch of the Consulting Service



The newly launched consulting service is designed to provide end-to-end assistance to food manufacturers and restaurants facing hidden food loss challenges. It leverages the company’s accumulated experience from collaborations with prominent organizations such as Yoshinoya Holdings and various municipalities and universities. ASTRA FOOD PLAN has successfully upcycled over 200 different types of underutilized food materials into viable food products, showcasing its commitment to the cause.

The consulting service will encompass a broad range of activities. It includes on-site diagnostics to visualize current food waste problems, identify specific issues, and devise suitable applications for these materials. The company also plans to assist in product development and promotion through various partnerships, ensuring a sustainable food cycle.

Utilizing Technology for Better Solutions



ASTRA FOOD PLAN’s innovative technology, JOSEN, plays a pivotal role in this initiative. This machine enhances production efficiency while minimizing operational costs, allowing food businesses to ensure less waste and more value. By processing discarded food parts - from onions to coffee grounds - JOSEN creates high-value powdery food products, thereby contributing to a circular economy.

Collaboration with Academia and Government



The importance of collaborative efforts in this endeavor cannot be overstated. By working closely with industry leaders, academic institutions, and governmental bodies, ASTRA FOOD PLAN plans to harness collective expertise to further their objective of reducing hidden food loss. Their model emphasizes creating solutions that are scalable and applicable across various sectors.

Conclusion



ASTRA FOOD PLAN is not only committed to solving a pressing environmental issue but is also dedicated to fostering a community-focused approach to food technology. Their comprehensive consulting services aim to accelerate societal efforts in reducing waste, thereby establishing sustainable practices within the food industry. As they embark on this ambitious journey, ASTRA FOOD PLAN invites enterprises facing similar challenges to contact them for support and collaboration.

For more information, visit ASTRA FOOD PLAN.


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Topics Consumer Products & Retail)

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