TOJI Launches Its First Store Featuring Masumi Sake Products
In a significant development for its wellness brand TOJI, launched just a few months ago, TOJI Co., Ltd., headquartered in Setagaya, Tokyo, is excited to announce the introduction of its sake kasu bath powder products at a new permanent retail location. Effective August 3, 2025, customers can visit the Masumi Brewery's specialty shop, Cellar Masumi, in Suwa City, Nagano Prefecture to purchase these unique bath powders.
TOJI is dedicated to embracing Japan's time-honored traditions of beauty and health, offering innovative products centered around sake kasu, a byproduct of sake production. By utilizing high-quality sake kasu derived from the famed Masumi sake—crafted by the renowned Masumi Brewing Company, which boasts a legacy of over 360 years—TOJI meticulously curates products that promote well-being and enhance beauty. The addition of the sake kasu bath powder to their lineup signifies a leap into integrating the benefits of sake kasu into daily wellness routines.
Since its inception, TOJI has focused on harnessing the remarkable health benefits of sake kasu. The brand officially launched its flagship product, the sake kasu bath powder, on May 31, 2025. This product combines sake kasu, natural salts, and essential oils to create a deeply relaxing bathing experience.
The partnership with Masumi Brewery has been pivotal for TOJI. Known for its excellence in sake production, Masumi Brewery not only supports TOJI through high-quality ingredients but also shares an aligned vision of celebrating Japanese culture. The sake kasu used in TOJI’s bath powders, such as 'Kasu -HAKU-' and 'Mori -MORI-', is sourced exclusively from the Masumi sake-making process, ensuring premium quality.
Cellar Masumi offers an immersive cultural experience where visitors can explore a variety of Masumi sake, traditional sake vessels, and local specialties. The store represents a significant milestone for TOJI, being its first permanent retail site. It holds deep sentimental value as a special place for the brand, reflecting its roots and commitment to intertwining wellness with cultural richness. By offering the sake kasu bath powders at this location, TOJI aims to introduce customers to the versatile and restorative properties of sake kasu, proposing a new lifestyle that embraces these elements.
Katsuhiro Miyasaka, Director of the President's Office at Masumi Brewery, stated, "Witnessing sake kasu transform into products that provide beauty and healing fills us with pride as a brewery. We are delighted to introduce the new possibilities of sake kasu to many people visiting Cellar Masumi."
Natsuki Matsuda, CEO of TOJI Co., Ltd., expressed her excitement, saying, "It brings me great joy that our first permanent store is at the Masumi Brewery shop, where we have received support since the brand's inception. We are thrilled to offer TOJI products to Masumi fans and sake enthusiasts. I hope everyone reading this release will visit Cellar Masumi."
Through this initiative, TOJI aims to broaden awareness of sake kasu and enrich the understanding of Japanese traditional culture, enhancing its impact on contemporary lifestyles.
TOJI is dedicated to embracing Japan's time-honored traditions of beauty and health, offering innovative products centered around sake kasu, a byproduct of sake production. By utilizing high-quality sake kasu derived from the famed Masumi sake—crafted by the renowned Masumi Brewing Company, which boasts a legacy of over 360 years—TOJI meticulously curates products that promote well-being and enhance beauty. The addition of the sake kasu bath powder to their lineup signifies a leap into integrating the benefits of sake kasu into daily wellness routines.
Since its inception, TOJI has focused on harnessing the remarkable health benefits of sake kasu. The brand officially launched its flagship product, the sake kasu bath powder, on May 31, 2025. This product combines sake kasu, natural salts, and essential oils to create a deeply relaxing bathing experience.
The partnership with Masumi Brewery has been pivotal for TOJI. Known for its excellence in sake production, Masumi Brewery not only supports TOJI through high-quality ingredients but also shares an aligned vision of celebrating Japanese culture. The sake kasu used in TOJI’s bath powders, such as 'Kasu -HAKU-' and 'Mori -MORI-', is sourced exclusively from the Masumi sake-making process, ensuring premium quality.
Cellar Masumi offers an immersive cultural experience where visitors can explore a variety of Masumi sake, traditional sake vessels, and local specialties. The store represents a significant milestone for TOJI, being its first permanent retail site. It holds deep sentimental value as a special place for the brand, reflecting its roots and commitment to intertwining wellness with cultural richness. By offering the sake kasu bath powders at this location, TOJI aims to introduce customers to the versatile and restorative properties of sake kasu, proposing a new lifestyle that embraces these elements.
Details of the Launch
- - Launch Date: August 3, 2025
- - Store Location: Cellar Masumi, 1-16 Motomachi, Suwa City, Nagano Prefecture
- - Opening Hours: 10:00 AM - 5:00 PM, closed Wednesdays and January 1
- - Phone Number: 0266-57-0303 (Shop direct line)
- - Website: Cellar Masumi
Products Available
- - Sake KASU Bath Powder Kasu -HAKU- (packaged box) ¥1,210 (tax included)
- - Sake KASU Bath Powder Mori -MORI- (packaged box) ¥1,210 (tax included)
Comments
Katsuhiro Miyasaka, Director of the President's Office at Masumi Brewery, stated, "Witnessing sake kasu transform into products that provide beauty and healing fills us with pride as a brewery. We are delighted to introduce the new possibilities of sake kasu to many people visiting Cellar Masumi."
Natsuki Matsuda, CEO of TOJI Co., Ltd., expressed her excitement, saying, "It brings me great joy that our first permanent store is at the Masumi Brewery shop, where we have received support since the brand's inception. We are thrilled to offer TOJI products to Masumi fans and sake enthusiasts. I hope everyone reading this release will visit Cellar Masumi."
Through this initiative, TOJI aims to broaden awareness of sake kasu and enrich the understanding of Japanese traditional culture, enhancing its impact on contemporary lifestyles.
Learn More About the Companies
- - Masumi Brewery: Established in 1662, Masumi Brewery has been crafting sake blessed by the pure waters and cool climate of Suwa, Nagano Prefecture. Known for its exceptional quality, the brewery has a long history of accolades and is renowned for originating the superior yeast used by over half of Japan's sake breweries.
- - TOJI: Focused on delivering the wisdom of beauty and health passed down through generations in Japan in innovative forms, TOJI has been dedicated to researching and developing products since its launch in 2024, especially emphasizing the health and beauty benefits of sake kasu. The brand aims to foster connections through collaboration with local inns and breweries, enhancing both global marketing outreach and local attractions.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.