#Japan #Tokyo #luxury watches #LAOX #Yoko Group

Yoko Group Expands Luxury Watch Reuse Business in Ginza

Yoko Group, renowned for its luxury watch resale business, has officially opened its second store in the bustling Ginza district. The new location, inaugurated on June 16, 2026, occupies the same building as Laox's flagship store which opened just weeks earlier on May 28, 2026. This strategic move is designed to bolster their already robust operations in the luxury watch acquisition and sales sector, leveraging the strengths of both companies for mutual benefit.

A Strategic Partnership for Growth

The opening of this second store signifies a significant alliance between Yoko Group and Laox, where both companies aim to synergize their capabilities. This collaboration began with a capital partnership in February 2026, with Laox acquiring 34% of Yoko Group's shares. As a result, Yoko Group has become an equity-method affiliate of Laox Holdings, further integrating their business operations.

Laox's flagship store on Ginza Central Street offers an impressive range of luxury and domestic watches, with nearly 1,000 distinct models, catering to a diverse customer base that includes both local residents and international visitors. Its significant global presence and marketing reach are pivotal to its ongoing success.

Conversely, Yoko Group has established a strong reputation, being recognized for its unique valuation expertise and marketing strategies, achieving notable sales figures of over 235.6 billion yen since its establishment in June 2022. Their success is further enhanced by their focus on online engagement through social media platforms, positioning them as a leader in the industry.

By opening the new store, both companies aim to create an environment that enhances customer experience through improved service, expanded product offerings, and increased brand presence in the prestigious Ginza area. In a time when interest in asset accumulation is rising, luxury watches are being recognized as tangible investments. This collaboration will enable them to collectively provide new value to customers, particularly those valuing assets, including international tourists.

An Outstanding Selection of Luxury Timepieces

Yoko Group's new store is set to offer an overwhelming inventory of high-end watches, featuring prestigious brands such as ROLEX, PATEK PHILIPPE, AUDEMARS PIGUET, VACHERON CONSTANTIN, and RICHARD MILLE. From popular models to rare collectibles, the store will cater to a wide variety of customer preferences. The expansion reinforces Yoko Group's commitment to providing a rich assortment and a reliable shopping experience for all visitors.

In a statement, Yoko Group's President, Tohru Yoshiyama, shared, "The opening of this new location symbolizes a merging of strengths from both companies to produce synergy. By combining Laox's substantial inbound customer draw and our sales capabilities, we aim to offer an exceptional opportunity for customers visiting Ginza to discover value-adding timepieces that serve as significant assets."

New Store Details

• - Opening Date: June 16, 2026
• - Location: 1-2F, 8-8-9 Ginza, Chuo-ku, Tokyo
• - Products Offered: Luxury watches, branded items (bags, jewelry, etc.), both for sale and purchase.
• - Access: 5-minute walk from Tokyo Metro Ginza Station, 3-minute walk from JR Shimbashi Station
• - Business Hours: 11:00 AM - 8:00 PM
• - Contact: 03-5797-8283

With the addition of this new store, Yoko Group positions itself as a leading player in the luxury watch market, not only in Ginza but across Japan, reinforcing its commitment to customer satisfaction and quality service.