Medalist Holdings Group Strengthens Portfolio with Social Media Pros Acquisition

Medalist Holdings Group Strengthens Portfolio with Social Media Pros Acquisition



In a strategic move to boost its influence in digital marketing, Medalist Holdings Group has successfully acquired The Social Media Pros (SMPs), a leading agency renowned for its specialized focus on the home services industry. This acquisition marks a significant milestone for Medalist Holdings, as it is the first deal executed under its operational arm, Gray Street, LLC.

Founded in 2019 by entrepreneur Sean Houchins, SMPs quickly grew to serve clients nationwide, primarily focusing on enhancing the online visibility of small to medium-sized businesses. The agency offers a suite of services including website design, search engine optimization (SEO), pay-per-click (PPC) advertising, and management of Google Business Profiles. Houchins' decision to sell the agency stemmed from his desire to explore new business ventures, and he sought a capable successor to carry on the legacy of SMPs.

The new owner, Derek Detenber, brings an impressive two decades of executive expertise to the table. He is recognized for his leadership roles in well-established companies such as Batteries Plus, Wendy's, and Massage Envy. In 2024, Detenber founded Medalist Holdings Group, with a primary focus on supporting founder-led businesses by providing strategic marketing and operational resources to ensure sustained growth.

Expressing his enthusiasm for the acquisition, Detenber shared on LinkedIn, "With a talented team and a strong client base, SMPs is poised for accelerated growth — and I couldn't be more excited to help lead the charge." He also conveyed his gratitude to Houchins for the trust placed in him to write the next chapter for SMPs.

Houchins, in turn, acknowledged the support provided by his advisors at Viking Mergers and Acquisitions, particularly Andrew Hakkarainen and Tom Murphy. "After our first call, I knew they were the ones to hire. Within weeks, I was meeting with qualified prospects and receiving offers above my expectations. If you're on the fence about hiring these guys, just do it," Houchins remarked.

Detenber added further praise for Viking's role in facilitating a smooth transaction, saying, "Andrew was a steady guide for both sides. I hope to do more deals with him and his team." The acquisition was not just about changing ownership; it reflected a unification of vision and expertise, setting the stage for continued growth and innovation in the home services market.

About Viking Mergers and Acquisitions


Founded in 1996, Viking Mergers and Acquisitions specializes in providing M&A services to small and mid-market business owners. With more than 900 successful business sales and an impressive 85% close rate, the firm has established itself as one of the premier advisory and brokerage companies in the southeastern United States. Their commitment to maximizing business value is evident in their operations, achieving an average sales price of 96% of market value.

For more information about Viking Mergers and Acquisitions, including opportunities for business valuation, please visit Viking Mergers.

This transformative acquisition positions Medalist Holdings Group at the forefront of digital marketing, with The Social Media Pros expected to leverage Detenber's strategic insights to unlock new avenues for expansion across the competitive landscape of the home services sector.

Topics Business Technology)

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