Iwate University Card
2026-02-24 02:55:28

Iwate University and Heralbony Collaborate to Launch Unique Card

Introduction to the Iwate University Heralbony Card



In a groundbreaking collaboration involving Iwate University, Heralbony Inc., and Marui Group, the Iwate University Heralbony Card is set to debut on February 24, 2026. This unique credit card initiative aims to support education and the arts within the region through everyday purchases. It marks an innovative step towards creating a sustainable society rooted in local culture and academic encouragement.

What is the Iwate University Heralbony Card?



The Iwate University Heralbony Card is designed to reward users while simultaneously contributing to the growth of the local community. For every 200 yen spent, cardholders earn 1 point, translating to a cash-back rate of 0.5%. More importantly, 0.1% of every purchase will be donated to Iwate University and Heralbony, channeling funds into educational and research initiatives as well as student support programs. This card not only pledges to enhance academic growth but also provides financial support for artists and cultural programs promoted through Heralbony, a company dedicated to art and disability awareness.

Every time cardholders make a purchase, they actively participate in fostering Iwate's educational and artistic landscapes. With every new sign-up, 1,000 yen will additionally be contributed to Heralbony, extending the impact of this initiative.

A Design Chosen by Students



The card's design incorporates the work titled 'Rondo of Wind', selected through a student survey that garnered significant attention. Many students expressed their admiration for the piece, appreciating its warmth and distinctive artistic style created through crayon techniques. This design not only stands out visually but also evokes a sense of comfort and creativity, making it the perfect representation of the goals behind this collaboration.

Spotlight on the Artist



Minami Takahashi, the talented artist behind 'Rondo of Wind', uses colored pencils and crayons to create her vibrant artwork. While her technique might suggest an energetic and fast-paced creative process, her actual approach is measured and serene. Every color she selects maintains its integrity and does not blend with the others, creating a beautiful harmony of elements that engage the viewer in a profound experience.

The Philosophy Behind the Collaboration



This project draws inspiration from the legacy of Kenji Miyazawa, an alumnus of Iwate University, emphasizing the values of inclusivity and sustainability. Iwate University aims to be a beacon of knowledge, ensuring no individual is left behind in the community's journey towards a sustainable future. Likewise, Heralbony’s mission to reframe perceptions of disabilities through culture and arts aligns seamlessly with Marui Group’s vision of creating a society where everyone can experience happiness and fulfillment.

Marui Group promotes an economy driven by passions and seeks to expand consumption for the benefit of society. This unique partnership with Heralbony has been fostered through prior collaborations including pop-up events and joint initiatives to leverage each organization's strengths.

Through the launch of the Iwate University Heralbony Card, the collaboration seeks to inspire future generations to transform their shopping habits into acts of kindness, effectively contributing to society and supporting local initiatives.

Iwate University Overview



  • - 法人名: 国立大学法人 岩手大学
  • - 所在地: 〒020-8550 岩手県盛岡市上田町3-18-8
  • - 代表電話: 019(612)6064
  • - URL: Iwate University
  • - 学長: 小川 智

Heralbony Inc. Overview



  • - 商号: 株式会社ヘラルボニー
  • - 本社所在地: 〒020-0026 岩手県盛岡市開運橋通2-38
  • - 東京拠点: 〒104-0061 東京都中央区銀座2丁目5−16 銀冨ビル3F
  • - 代表取締役: 松田 崇弥・松田 文登
  • - URL: Heralbony

Epos Card Overview



  • - 商号: 株式会社エポスカード
  • - 本社所在地: 〒164-8701 東京都中野区中野4-3-2
  • - 代表電話: 03(4574)0101
  • - 代表取締役社長: 相田 昭一
  • - URL: Epos Card

Marui Group Overview



  • - 商号: 株式会社丸井グループ
  • - 本社所在地: 〒164-8701 東京都中野区中野4-3-2
  • - 代表電話: 03(3384)0101
  • - 代表取締役社長: 青井 浩
  • - URL: Marui Group

By supporting the Iwate University Heralbony Card, you are not only investing in your purchases but are also contributing to a better and more inclusive society for all. Together, we can make every decision count towards positive change within our communities.


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Topics Consumer Products & Retail)

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