Weigel Broadcasting Transitions to Harmonic's Cloud-Based Media Solutions for Enhanced Efficiency

Weigel Broadcasting's Cloud Transition with Harmonic

In a bold move to streamline operations and enhance video distribution, Weigel Broadcasting has recently integrated Harmonic's cloud-native VOS® Media Software into its broadcasting infrastructure. This transition marks a significant shift for the leading North American broadcaster, leveraging advanced technology to stay ahead in a competitive landscape.

Embracing Cloud Technology for Broadcast

Harmonic’s VOS Media Software offers a comprehensive playout-to-delivery infrastructure that allows broadcasters to operate more efficiently and cost-effectively. According to Kyle Walker, vice president of technology at Weigel Broadcasting, the shift to a software-driven solution instead of hardware-dependent systems facilitates scalability and ease of operation as the company expands its station portfolio.

"As we continue to grow the number of stations we own and operate, we wanted a scalable, software-driven approach—not more racks of hardware," Walker stated. This reflects a clear industry trend towards cloud-based solutions that help broadcasters manage their resources more effectively in a rapidly evolving media landscape.

Cost Efficiency and Operational Streamlining

The VOS Media solution replaces traditional broadcast workflows with a fully software-based approach, covering elements like ingest, centralcasting, advanced playout, and branding. This drastically reduces costs associated with hardware procurement and maintenance. One of the standout features of this system is its intuitive user interface which allows for seamless playlist monitoring and automated channel delivery via the web, without the need for intricate automation systems.

This kind of operational efficiency is crucial as Weigel looks to broaden its reach across its extensive list of local and national television networks. The flexibility provided by the cloud-based software means that new broadcasts can be added with relative ease, based on the data center's capacity.

Advanced Features for Enhanced Broadcasting

Integrated within this innovative platform are advanced capabilities that are essential for modern broadcasting, including delay-line features, PSIP fetch, Nielsen watermarking, Dolby upmix, and AI captioning integration. These tools position Weigel Broadcasting not just as a consumer of media technology, but as a pioneer within the industry, committed to enhancing viewer experiences while maintaining operational efficiency.

Gil Rudge, senior vice president of products and Americas sales at Harmonic, expressed confidence in Weigel's forward-thinking approach. He highlighted that being one of the first broadcasters to adopt this next-generation solution places Weigel at the forefront of broadcasting innovation.

"With advanced capabilities and support for ATSC, OTT, and split signal all on one platform, Weigel is leveraging VOS Media Software to streamline operations and future-proof its video delivery," Rudge commented.

Future Vision at the 2025 NAB Show

The partnership between Harmonic and Weigel Broadcasting illustrates how embracing cloud solutions can drive significant advancements in media delivery. Harmonic is set to showcase its innovative cloud solutions at the upcoming 2025 NAB Show in Las Vegas, emphasizing the importance of such technology in the future of broadcasting. At booth W2821, attendees can learn more about how these advancements will shape content delivery and management.

In conclusion, Weigel Broadcasting's embrace of Harmonic's VOS Media Software underscores a pivotal shift in the broadcasting industry towards more efficient and scalable technologies. This not only signifies Weigel's commitment to innovation but also sets a benchmark for other broadcasters aiming to enhance their operational frameworks in an increasingly digital era.