Embrace Change and Challenge at the MY BEST 2026 Bodybuilding Event

MY BEST 2026: A Revolution in Bodybuilding

On July 18, 2026, the Tokyo Culture Culture venue in Shibuya will host the inaugural "MY BEST 2026" bodybuilding event, organized by World Fit Inc. This unique gathering aims not only to celebrate physical transformations but also to acknowledge personal stories of change and challenge, focusing on the journey rather than the destination.

Unlike traditional bodybuilding competitions that often judge purely on physical aesthetics and rankings, MY BEST 2026 encourages participants from diverse backgrounds. The competition welcomes those who have experienced changes in their bodies due to various life circumstances, including postpartum recovery and significant lifestyle changes as they reach milestone ages.

The event emphasizes that even a minor transformation, such as a 1 kg weight loss or gain, is worthwhile and valid, making it accessible to beginners and individuals of all ages and body types. World Fit recognizes the existing barriers to participation in conventional bodybuilding events, which often intimidate those who wish to challenge themselves but may lack the confidence or experience to do so.

The Philosophy Behind MY BEST 2026

As health consciousness rises and the fitness market expands, more individuals are motivated to engage in body makeovers. However, many existing competitions focus primarily on the physiques of seasoned participants, creating an environment where only a select few feel comfortable competing. MY BEST 2026 aims to address this issue by shifting the spotlight from mere physical attributes to the personal narratives behind each contestant's journey.

At MY BEST 2026, the evaluation criteria include not only the amount of weight change or muscle gain but also the background and perseverance that lead to their transformation. The event exists to encourage everyone to view body makeup as an inclusive experiment rather than an elite activity, promoting a culture of health and fitness that is broadly accessible.

Event Details

- Event Name: MY BEST 2026
- Date: July 18, 2026
- Venue: Tokyo Culture Culture, cocoti SHIBUYA, 4F, 1 Chome-23-16 Shibuya, Shibuya City, Tokyo
- Participation Fee: Free
- Spectator Fee: Free
- Eligibility: Open to beginners, BEYOND members, b-monster members, Pilates KASANE members, and anyone eager to change and challenge themselves, regardless of age, gender, or body type.

The competition categorizes the participants into different sections:

- MY BEST Division: A platform to express one's individuality and challenges freely.
- LIFE CHANGE Division: Communicating the changes in body and mind.
- LIFE MAKE PITCH Division: A speech category to share personal transformative experiences.

Prizes

Participants stand a chance to win attractive prizes from affiliates, which include:

- CRONOS: Popular items and stickers for all attendees.
- b-monster: A two-month utility pass.
- BEYOND: Shakers, power grips, glutamine, and creatine.
- BeEARTH: Hemp seed supplements in two flavors along with sparkling mineral water for all participants.

How to Enter

Both competitors and spectators can apply for MY BEST 2026:

- Entry Fee: Free
- Entry Link: Participate Here
- Spectator Fee: Free
- Spectator Application Link: View Here

*Please note that spots may be limited, and entry selection may occur based on the submitted applications if the number of entries exceeds capacity.

Sponsorship Opportunities

World Fit Inc. is currently seeking sponsoring companies that align with the ethos of this event. This initiative aims to extend the values of celebrating transformations rather than just physical accomplishments in collaboration with businesses across fitness, health, beauty, and lifestyle sectors.

About World Fit Inc.

World Fit Inc. aims to be the world's number one well-being company, encompassing personal gyms like BEYOND, Pilates studios such as Pilates KASANE, and boxing facilities like b-monster, along with a health brand, BeEARTH, and athletic apparel company CRONOS. We strive to support individual challenges and growth, offering innovative lifestyle proposals through fitness.