Ascenda Strengthens Its Commerce Network with Abeer Bhatia's Expertise

Ascenda Strengthens Its 2-Sided Commerce Ecosystem

In a significant move toward innovation in financial services, Ascenda, a leading company in loyalty solutions, has officially announced the appointment of Abeer Bhatia as President, Strategy & Growth. Set to bolster the company’s pioneering 2-sided commerce network, Bhatia comes with a wealth of experience from prominent positions at American Express, Chase, and Wells Fargo. This strategic addition is a testament to Ascenda’s commitment to revolutionizing rewards marketing, enabling new marketing pathways for banks and large merchants alike.

A New Era for Ascenda

Bhatia's extensive career spans over 20 years in the dynamic realm of payments and consumer banking. He has been instrumental in crafting influential rewards programs and has consistently opened new avenues for consumer engagement and loyalty. His previous role at American Express showcased his innovative prowess, where he led the acquisition of Loyalty Partner/Payback and broadened the scope of everyday rewards for millions globally.

At JPMorgan Chase, Bhatia’s visionary initiatives included launching Chase Offers, a significant step into merchant advertising, alongside groundbreaking products like Credit Journey and MyChasePlan. Most recently, at Wells Fargo, he spearheaded growth through creative offerings such as Flex Loan.

Strategic Vision for Growth

“Bhatia's proven track record in creating and implementing transformative financial propositions aligns seamlessly with our goals at Ascenda,” remarked Kyle Armstrong, CEO of Ascenda. With Bhatia at the helm of strategy and growth, the company is set to realize ambitious transformations, aiming to generate unprecedented results for its key clients.

As banks continuously seek innovative methods to deliver unique value propositions, Bhatia affirms that Ascenda’s global commerce ecosystem stands as a prime platform to enhance marketing strategies within the bank-merchant relationship. “It’s an exciting time to join Ascenda as the financial landscape evolves,” Bhatia noted. “We aim to provide significant customer value while boosting financial returns for all participants in the network.”

Ascenda's Promise

Ascenda is recognized for propelling growth for the world's most prominent financial services by delivering personalized rewards experiences that foster profitable customer behavior. With over a decade of experience, Ascenda prides itself on an exceptional roster of global clients and state-of-the-art technology that enables remarkable customer interactions and growth outcomes.

In summary, Abeer Bhatia’s transition to Ascenda marks a bold step towards redefining loyalty and rewards within the expansive financial sector. His leadership is set to play a pivotal role in scaling the 2-sided commerce network, creating significant synergies between banks and merchants. As institutions increasingly turn toward innovation, Ascenda stands at the forefront of a transformative journey in financial services, aiming to enrich the customer experience while achieving robust economic benefits for all involved.