#USA #Phoenix #Customer Experience #WebPT #Suzanne Cogan

WebPT Elevates Client Engagement with New Leadership Role

WebPT, a prominent platform in the rehab therapy sector, has taken a significant step toward enhancing its member experience by appointing Suzanne Cogan as its Chief Customer Officer. This newly established position reflects the company’s dedication to a strategic vision for 2025 that prioritizes exceptional service and operational effectiveness.

In her new role, Cogan will oversee various customer-facing teams, including Member success, support, onboarding, and educational services. This unified approach aims to improve the overall member experience across more than 7,000 clinics currently utilizing WebPT’s solutions. Cogan will report directly to CEO Andrea Facini, who emphasizes the importance of this position in aligning with WebPT's core mission.

Cogan's extensive background in healthcare technology, which spans over two decades, brings a wealth of operational know-how related to customer excellence and service scalability. Her prior role as COO at Aspirion, a company specializing in revenue cycle management, highlighted her capacity to manage complex client interactions efficiently. Before that, she played vital roles in enhancing patient engagement and clinical documentation, making her a fitting leader for WebPT as they focus on optimizing member experiences.

Facini remarked, "Suzanne's appointment signifies our deep-seated commitment to our Members and represents a pivotal step in realizing our strategic goals for 2025. The performance of our platform and the experience our members have are paramount to our initiatives this year. With Suzanne’s track record of guiding transformation and generating impactful outcomes, we are confident in her capability to advance our objectives."

Since the beginning of the year, WebPT has seen customer satisfaction (CSAT) ratings soar above 90%, a testament to their reinforced commitment to enhancing user experiences. Feedback from clinics suggests that the onboarding provided by WebPT has undergone a remarkable transformation, with many members calling it the best onboarding experience they have encountered.

Cogan is enthusiastic about her new position, stating, "WebPT’s vision and values resonate with me, and I am eager to support a mission that is transforming healthcare through rehabilitative therapy. From onboarding to ongoing support and educational resources, we are dedicated to offering our members a memorable experience, alongside valuable industry insights. My focus will be on ensuring we can respond swiftly to member feedback and innovate based on real-world insights, allowing us to create even more value for our clients."

Cogan's strategic vision is expected to accelerate WebPT's efforts in cultivating a data-driven and high-performance culture focused on continuous improvement of the member journey, which is integral to achieving business success and enhancing patient care outcomes.

To explore WebPT further or find out about career opportunities, interested individuals are encouraged to visit www.webpt.com.

About WebPT, Inc.

As a leading platform for rehab therapy, WebPT is committed to providing innovative solutions that empower providers to refine their operations and achieve better patient outcomes. Their comprehensive solutions are designed to streamline the complete rehab therapy business workflow, delivering the resources and knowledge necessary for maximizing both performance and revenue. With an impressive track record of retention and a 99.9% uptime across its platform, WebPT is considered a trusted and reliable choice across various practice settings, specialties, and sizes.