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EICMA 2025: A Celebration of Passion

The highly anticipated EICMA 2025, the 82nd edition of the International Motorcycle Exhibition, is set to take place from November 4 to 9 at Fiera Milano in Rho. With the charming slogan "That's Amore," this year's show aims to enchant its audience with an exceptional lineup of over 730 exhibitors, 2,000 brands, and an unprecedented program of entertainment, sports, and innovation.

The press conference unveiling the event featured key figures, including EICMA President Pietro Meda and CEO Paolo Magri, along with prominent political leaders. This year, the show honors the passion that fuels the world of two-wheel mobility, boasting a rich history spanning over 110 years.

Record-Breaking Participation

This edition is expected to see a record number of exhibitors and participants from around the globe, with 730 exhibitors representing 2,000 brands from 50 different countries. Notably, ten countries will be making their debut this year, including Estonia, Georgia, Ireland, Mexico, Panama, and the United Arab Emirates. This expansion underscores EICMA's role as a global platform that fosters innovation and collaboration among international manufacturers.

Italy remains a pivotal player in this year’s event, contributing 30% of the exhibitors. Italian companies have recognized EICMA as an effective vehicle for communication and market penetration and continue to dominate the industry in both production and market presence in Europe.

A Comprehensive Showcase

Milan will once again reclaim its status as the heart of the motorcycling world with EICMA transitioning from a trade fair to a comprehensive exhibition. The event is essential, attracting not just industry professionals but also hundreds of thousands of motorcycle enthusiasts. Attendees can anticipate discovering the latest market innovations and enjoying world premieres across nine exhibition pavilions.

With a variety of special content curated by the organizers, the show will host celebrity appearances and renowned riders, along with an array of races, shows, and exhibitions in the MotoLive outdoor area. The EICMA experience promises to rekindle the audience’s love affair with motorcycling while showcasing the past, present, and future of two-wheel mobility.

Conclusion

EICMA 2025 is gearing up to be a landmark event that celebrates the passion shared by motorcycle enthusiasts worldwide. From thrilling performances to innovative showcases, this year’s exhibition is poised to leave a lasting impression in the hearts and minds of all attendees. Join us to witness the evolution of an industry that thrives on excitement and dedication to the art of motorcycling.

For additional information about EICMA 2025, visit www.eicma.it.