Understanding World Mental Health Day
World Mental Health Day is observed every October 10, initiated by the World Federation for Mental Health in 1992. The day aims to raise awareness about mental health issues, reducing stigma and promoting accurate information. The World Health Organization (WHO) later endorsed it, recognizing its significance globally.
Mental Health Challenges in Japan
In Japan, mental health conditions such as depression and anxiety are common, affecting approximately one in ten individuals throughout their lifetime. Despite a growing number of people seeking help at mental health clinics, the majority of treatments are still predominantly pharmacological. Surveys indicate that only about 10% of individuals attending psychiatric services receive Cognitive Behavioral Therapy (CBT), which has been shown to be as effective as medication. The gap exists because many people who might benefit from CBT either have limited access or cannot afford it, especially since effective treatment typically requires 16-20 sessions, averaging 8,000 yen per session.
MindBuddy's Initiative
To combat these issues, MindBuddy is offering free trials of their guided Internet Cognitive Behavioral Therapy (ICBT) services. This scientifically-backed approach combines video counseling with app-based learning, making CBT accessible at a more affordable rate of approximately 3,245 yen per session. By working on CBT exercises under the guidance of licensed psychologists, users can engage in effective and continuous mental health care.
Free Trial Details
Target Audience
MindBuddy aims to help individuals who:
- - Are currently receiving treatment for depression or anxiety but see little improvement
- - Prefer to limit their reliance on medication
- - Experience anxiety about returning to work or potential relapses
- - Wish to enhance their coping skills for stress
Trial Content
Users can register as free members and are entitled to two online counseling sessions, free of charge, within 14 days of registration. No fees will be charged unless they opt for a paid plan.
Things to Note
- - It’s crucial to review the terms and conditions before use.
- - Information is accurate as of October 10, 2025, and service offerings may change or end without notice.
MindBuddy Inc. is dedicated to its mission of providing "freedom of mind and joy in everyday life" and actively works to improve access to guided ICBT and spread the understanding of CBT's benefits.
Company Information
- - Name: MindBuddy Inc.
- - Representative: CEO Yasuyuki Kojima
- - Established: October 2023
- - Location: 5-5 Maruyama-cho, Shibuya, Tokyo, Navi Shibuya V3F
- - URL: MindBuddy
References
- - Large-scale epidemiological studies on mental disorders (2016)
- - Reality of Cognitive Behavioral Therapy in Chiba Prefecture (2014)