#Japan #Kobe #LIVE BOARD #Hanshin Kobe Sannomiya #DSP

LIVE BOARD's New Connection with Hanshin Kobe Sannomiya Digital Signage

On August 4, 2025, LIVE BOARD Co., Ltd., based in Shibuya, Tokyo and led by president Tomohiro Takagi, will connect to the "Hanshin Kobe Sannomiya Digital Signage" managed by Hankyu Hanshin Marketing Solutions, marking a significant enhancement in advertising capabilities. This advance will allow the digital media to shift from traditional ad sales methods, which specify duration and frequency, to a more dynamic model capable of leveraging real-time audience estimates.

The advertising will utilize NTT Docomo's location data and analytics technology to provide impression-based sales defined by Visibility Adjusted Contact (VAC). This innovative approach allows advertisers to gauge actual viewership based on predictive analytics.

The "Hanshin Kobe Sannomiya Digital Signage" boasts ten displays located outside the west and east ticket barriers of Kobe Sannomiya Station, an area bustling with commuters and pedestrians. This location offers prime visibility and a substantial reach to the many travelers utilizing the station daily. LIVE BOARD previously made its initial connection to the marketplace in the Kobe area back in January 2025, and with the addition of the Hanshin Kobe Sannomiya displays, further promotion possibilities in the region are anticipated.

In its commitment to advancing the out-of-home (OOH) advertising market, LIVE BOARD continues to implement effective and efficient operation strategies. They strive for innovative value creation that caters to diverse lifestyles, ensuring that their advertising solutions meet the evolving needs of businesses and consumers alike.

About the Media

• - Connection Start Date: August 4, 2025
• - Screen Sizes/Dimensions:

- 84-inch (1 screen)
- 75-inch (1 screen)
- 55-inch (8 screens)

• - Broadcast Locations: Hanshin Kobe Sannomiya Station West and East Exit
• - Broadcast Hours: 5:00 AM – 12:00 AM (19 hours daily)

For pricing details, inquiries are encouraged as they may vary.

LIVE BOARD Nationwide Screens

Currently, LIVE BOARD operates over 60,700 distribution points nationwide. In addition to their own screens, partnerships with other companies are continually expanding, fostering a broader network for digital OOH advertising.

For more information about LIVE BOARD's screens, visit: LIVE BOARD Screens

About LIVE BOARD Co., Ltd.

LIVE BOARD is a pioneering operator in the digital OOH advertising network zone, achieving impression-based distribution for the first time in Japan. Navigating through the challenges presented by human traffic fluctuations, such as those experienced during the pandemic, the company uses data-driven targeting to estimate viewer numbers accurately at any given time and place. By aggregating vast data from Japan’s major carriers, they facilitate targeted advertising based on gender and age groups—a feat that traditional OOH advertising has found challenging to accomplish. Combining indoor and outdoor advertising, including trains and stations, they have built one of Japan's largest networks of digital OOH solutions, optimizing their offerings for effective advertising delivery.