Wendy's Partners with Wen Restaurant to Open 20 New Outlets in Armenia by 2030

Wendy's Expands Its Reach to Armenia



In a landmark agreement, Wen Restaurant LLC has partnered with The Wendy's Company to introduce 20 new Wendy's® restaurants across Armenia by the year 2030. This venture signifies a notable expansion of the famous fast-food chain into the Armenian market, aiming to enhance consumer choices while generating around 600 new jobs to support the local economy.

Wen Restaurant LLC is known for its strong operational foundation and market experience in sectors including food, retail, hospitality, and distribution. Their expertise positions them well to cater to Armenian consumers who are ready to embrace Wendy's high-quality offerings and famed customer service.

Significance of the Expansion


Located strategically in Yerevan, Armenia, the first Wendy's restaurant is expected to open its doors in the city center. Hrant Grigoryan, the CEO of Wen Restaurant LLC, expressed his enthusiasm for bringing Wendy's to Armenia. He highlighted Wendy's identity as an iconic brand, stating, "We are confident that Armenian consumers will embrace Wendy's high-quality, fresh food, and we look forward to delivering exceptional customer experiences."

E.J. Wunsch, President, International at The Wendy's Company, echoed this sentiment, stating, "This new partnership supports our goal of expanding globally while marking a significant milestone on our international growth journey."

This franchise agreement is part of Wendy's broader strategy to increase its international presence, aiming to operate 2,000 restaurants outside the United States by 2028. The emphasis is not just on quantity but on providing a unique customer experience that embodies their motto, "globally great, locally even better."

Wendy's Brand Values


Founded in 1969, Wendy's stands as one of the world's leading quick-service restaurant brands, renowned particularly for its commitment to Fresh Food and exceptional hospitality. Their menu features fan favorites like the made-to-order square hamburgers, Spicy Chicken sandwiches, and the popular Frosty® dessert. This combination of quality and unique offerings is sure to add excitement to the fast-food landscape in Armenia.

The franchise ensures that all outlets maintain the same standards of quality and service that customers have come to expect globally from Wendy's. It aims to redefine the quick-service restaurant sector in Armenia through a dedication to fresh ingredients and exceptional service experiences.

The Vision Moving Forward


Wen Restaurant LLC, as part of the Connect Group, is setting its sights high—to lead the quick-service restaurant market in Armenia. By leveraging its strong market insights and operational capability, the company is poised to introduce Wendy's signature fresh and made-to-order meals to a new audience eager for diverse dining options.

As the brand prepares to make an exciting debut in Armenia, both Wendy's and Wen Restaurant LLC are committed to enhancing local dining experiences by focusing on customer satisfaction, product quality, and fostering community connections. With the promise of innovative offerings and a modern restaurant atmosphere, this partnership is not only about food but also about building a lasting brand legacy in Armenia.

In summary, Wendy's entry into Armenia serves as a significant step toward its global expansion while promising to deliver the same quality and service standard that has made it a beloved name in the fast-food industry worldwide.

Topics Consumer Products & Retail)

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