SwipeSimple: The New Identity of CardFlight Unifies Merchant Experience

CardFlight Becomes SwipeSimple: A Unified Brand Experience

In a significant milestone for the company, CardFlight, Inc. has officially transformed its name to SwipeSimple, Inc. This change not only reflects a rebranding effort but also signifies a commitment to deliver a more cohesive experience for its numerous merchants. The decision to unify under a single name comes after years of operating with CardFlight serving as the legal entity, while SwipeSimple was already widely recognized in the market.

Founded in 2013, CardFlight initially introduced a software development kit allowing developers to facilitate card payments via smartphones. Over the years, the company expanded its offerings, eventually launching its flagship application, SwipeSimple. This app quickly gained traction among small businesses, leading to it accounting for over 99% of CardFlight's revenue.

Derek Webster, the Founder and CEO of the company, expressed the importance of this transition, stating, "SwipeSimple is the name our merchants trust and the name our partners sell. CardFlight served its purpose, but we want our business interactions to be straightforward, starting with a single brand identity that everyone already recognizes."

Today, SwipeSimple proudly serves over 125,000 merchants across the United States. This software is acclaimed for its user-friendliness, earning an impressive average rating of 4.8 stars on both the iOS and Google Play stores. Merchants can easily process payments in various ways; customers can pay via card readers, countertop terminals, or even through the company’s innovative Tap to Pay feature on iPhones.

When customers are located away from the merchant, SwipeSimple ensures they can still get paid via invoices, payment links, or even by manually entering card information over the phone. The platform is designed to keep track of payment reports, saved cards for subscriptions, and installments, while also syncing back to QuickBooks Online to help merchants maintain organized finances. It’s noteworthy that a merchant can start accepting payments just hours after signing up, using devices they already own, streamlining the onboarding process for both banks and independent sales organizations.

What's Changing?

Despite the name change, existing accounts, logins, pricing structures, and hardware will remain unchanged. Merchants, as well as resellers, will not need to undertake any complex processes as their agreements will automatically transition to reflect the new legal identity of SwipeSimple, Inc.

Looking Forward

Webster assured that the future focus remains the same: "Our aim is to provide software that small businesses can set up in mere minutes. It's a platform that banks can confidently offer, complemented by accessible support when needed. Today onwards, all services will be marketed under one name."

SwipeSimple's overarching goal is to empower small businesses with the tools they need to thrive—whether in person, online, or in a hybrid environment. They provide a straightforward payments platform tailored to meet real-world business requirements. With tools designed for CRM, invoicing, subscription services, and detailed reporting, SwipeSimple is committed to enhancing business processes while enabling merchants to focus on what they do best—serving their customers.

To learn more about SwipeSimple and its offerings, visit swipesimple.com/about.