Spanx Unveils Two Groundbreaking Shapewear Lines for National Shapewear Day
On August 10, 2025, Spanx, the renowned women's brand celebrated as the pioneer in modern shapewear, launched two exciting innovations to mark National Shapewear Day. These new collections, SPANXsupersculpt™ Transform and SPANXsupersmooth™ SheerSense, represent the latest advancements in shapewear technology, further defining the brand's legacy in empowering women through innovative fashion solutions.
The SPANXsupersculpt™ Transform line offers a blend of style and structure, featuring collections designed with bonded panels and flexible boning. This results in a 360-degree sculpting effect, allowing wearers to elongate and feminize their silhouettes without sacrificing comfort. Available in a limited selection of the brand’s most popular silhouettes and colors, this collection aims to provide a modern approach to shapewear that aligns with the needs of contemporary women. It’s about enhancing natural beauty while introducing a flattering contour, especially on days when extra support is desired.
In contrast, the SPANXsupersmooth™ SheerSense collection takes a different approach by focusing on lightness and sensuality. Utilizing Spanx's signature sleek power mesh alongside LYCRA FitSense® print technology, this line guarantees an all-over smoothing effect reminiscent of traditional Spanx shapewear, yet remains incredibly breathable. The sheer styles not only aim to go unnoticed under various outfits but are also designed to be effortlessly stylish on their own, showcasing a delicate balance between invisibility and visibility.
Pascale Gueracague, the Chief Design Officer at Spanx, emphasized how the continuous evolution of the brand honors its beginnings while embracing innovation. She mentioned, “With the launch of SPANXsupersculpt™ Transform and SPANXsupersmooth™ SheerSense, women have even more choices to achieve desired looks with the SPANXeffect™, whether they want lightweight smoothing or comprehensive sculpting.” This perspective reaffirms Spanx's commitment to providing quality shapewear that empowers women to feel confident in their own skin.
These new collections enhance the already established array of products that Spanx has been providing for over 25 years. Founded in 2000 by Sara Blakely, Spanx has consistently revolutionized the fashion industry specifically for women, approaching clothing design from the perspective of their unique wardrobe dilemmas. Today, Spanx has transcended its roots from shapewear into an all-encompassing lifestyle brand, offering diverse solutions ranging from activewear to intimates. Each product line aims to solve common dressing obstacles while encouraging a sense of comfort and poise in every situation.
Spanx's commitment to innovation does not stop here; as trends evolve, the brand is continuously on the lookout for new ways to incorporate advanced technologies to meet the expectations of modern women. By carefully listening to customer feedback and analyzing market demands, Spanx strives to stay ahead in an industry that is ever-changing.
In conclusion, as we approach National Shapewear Day this August, Spanx's new offerings remind us of the importance of fashion technology in shaping our everyday lives. With products designed not just to fit but to empower, Spanx continues to influence the dialogue surrounding women's clothing by redefining how women perceive and present themselves in various facets of daily life. Make sure to check out the exciting new collections that combine style and functionality, setting a new standard in the shapewear category.
To explore the new collections and learn more about Spanx's commitment to women's lifestyle design, visit their website at spanx.com and follow them on social media for the latest updates.
The SPANXsupersculpt™ Transform line offers a blend of style and structure, featuring collections designed with bonded panels and flexible boning. This results in a 360-degree sculpting effect, allowing wearers to elongate and feminize their silhouettes without sacrificing comfort. Available in a limited selection of the brand’s most popular silhouettes and colors, this collection aims to provide a modern approach to shapewear that aligns with the needs of contemporary women. It’s about enhancing natural beauty while introducing a flattering contour, especially on days when extra support is desired.
In contrast, the SPANXsupersmooth™ SheerSense collection takes a different approach by focusing on lightness and sensuality. Utilizing Spanx's signature sleek power mesh alongside LYCRA FitSense® print technology, this line guarantees an all-over smoothing effect reminiscent of traditional Spanx shapewear, yet remains incredibly breathable. The sheer styles not only aim to go unnoticed under various outfits but are also designed to be effortlessly stylish on their own, showcasing a delicate balance between invisibility and visibility.
Pascale Gueracague, the Chief Design Officer at Spanx, emphasized how the continuous evolution of the brand honors its beginnings while embracing innovation. She mentioned, “With the launch of SPANXsupersculpt™ Transform and SPANXsupersmooth™ SheerSense, women have even more choices to achieve desired looks with the SPANXeffect™, whether they want lightweight smoothing or comprehensive sculpting.” This perspective reaffirms Spanx's commitment to providing quality shapewear that empowers women to feel confident in their own skin.
These new collections enhance the already established array of products that Spanx has been providing for over 25 years. Founded in 2000 by Sara Blakely, Spanx has consistently revolutionized the fashion industry specifically for women, approaching clothing design from the perspective of their unique wardrobe dilemmas. Today, Spanx has transcended its roots from shapewear into an all-encompassing lifestyle brand, offering diverse solutions ranging from activewear to intimates. Each product line aims to solve common dressing obstacles while encouraging a sense of comfort and poise in every situation.
Spanx's commitment to innovation does not stop here; as trends evolve, the brand is continuously on the lookout for new ways to incorporate advanced technologies to meet the expectations of modern women. By carefully listening to customer feedback and analyzing market demands, Spanx strives to stay ahead in an industry that is ever-changing.
In conclusion, as we approach National Shapewear Day this August, Spanx's new offerings remind us of the importance of fashion technology in shaping our everyday lives. With products designed not just to fit but to empower, Spanx continues to influence the dialogue surrounding women's clothing by redefining how women perceive and present themselves in various facets of daily life. Make sure to check out the exciting new collections that combine style and functionality, setting a new standard in the shapewear category.
To explore the new collections and learn more about Spanx's commitment to women's lifestyle design, visit their website at spanx.com and follow them on social media for the latest updates.
Topics Consumer Products & Retail）
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