#Japan #Tokyo #MP Kitchen #Mita Seimenjo #Mala Tsukemen

Mita Seimenjo Unveils Spicy New Dish for 50th Store Celebration

Mita Seimenjo, a popular tsukemen specialty shop operated by MP Kitchen, is thrilled to announce the launch of its new dish, Rich Mala Tsukemen Inspired by Herbal Remedies. This exciting product is part of a limited-time collection celebrating the opening of its 50th location, set for March 2025.

A Historical Return

The Rich Mala Tsukemen, priced at 1,100 yen, has quite the backstory. Originally intended for release in 2020, this product became a victim of the global pandemic and was shelved during the operational restrictions of Covid-19. However, it is now making its triumphant debut, much to the delight of fans craving a bold new flavor.

Craftsmanship and Ingredients

This limited edition dish boasts an array of carefully selected spices, including star anise, Sichuan pepper, chili peppers, and ginger, which create a complex flavor profile. It is further enriched with ingredients emblematic of herbal hot pots, such as shimeji mushrooms, wood ear mushrooms, and goji berries. The dish features Mita Seimenjo’s signature thick noodles that perfectly capture the rich dipping sauce, providing an unparalleled dining experience.

The combination of rich tastes and a hint of freshness from ginger offers a unique twist that diners will love. With a perfect balance between numbing spiciness and deep umami flavors, the Rich Mala Tsukemen stands out as a must-try item. However, it is worth noting that this dish is available only in limited quantities, ending once the ingredients run out.

Availability and Details

• - Selling Locations: All Mita Seimenjo outlets nationwide
• - Selling Price: 1,100 yen (tax included)
• - Sales Period: From April 14 to April 27

Commitment to Quality

Mita Seimenjo prides itself on its rich tonkotsu seafood broth, meticulously prepared through lengthy cooking processes that extract the utmost flavor from both pork bones and seafood. The shop has invested heavily in the development of its thick noodles, crafted from a blend of various wheat flours, which are optimized to achieve the perfect texture based on daily humidity and temperature fluctuations. Upon serving, the cooking time is adjusted to ensure that each batch is cooked to perfection and momentarily cooled in cold water to enhance the signature chewy texture and flavors of the noodles.

About Mita Seimenjo

Established in 2008 in Mita, Tokyo, Mita Seimenjo has grown to operate 50 locations across Japan as of March 2025. As advocates of tsukemen, they not only offer the classic rich tonkotsu seafood tsukemen, but also a variety of seasonal limited-edition dishes. Their commitment to quality is evident not just in their main offerings, but also in their popular side dishes, like their award-winning karaage (fried chicken), which has secured gold medals in multiple categories at the East Japan Fried Chicken Grand Prix.

In addition, Mita Seimenjo is expanding its reach through e-commerce, active social media engagement, and the launch of its delivery-specific store, ‘Ditaku Mita Seimenjo,’ aiming to make tsukemen more accessible to everyone.

Company Overview

MP Kitchen Holdings, established in July 1994, is headquartered in Shibuya, Tokyo. With a workforce of 1,500, including 200 full-time employees, they are focused on comprehensive development and management of restaurants. For further information, visit MP Kitchen Official Site or follow them on their social media channels for updates and promotions.