#Japan #Tokyo #DearOne #ModuleApps #JMF

DearOne Boosts Digital Strategy Across Multiple Commercial Facilities

DearOne, a new business subsidiary of NTT Docomo focusing on marketing solutions, is making waves in the digital landscape. The company recently announced a significant enhancement to its portfolio by deploying its large-scale app development service, ModuleApps2.0, across seven commercial facilities held by the Japan Urban Fund (known as JMF). These installations include the newly established Unimo App and MARINE & WALK App, designed specifically for Unimo Chihara-dai and MARINE & WALK YOKOHAMA, respectively.

The Unimo App boasts a member ranking function, allowing users to gain discounts on their purchases based on accumulated spending. Special coupons and a stamp card system further enhance the shopping experience, alongside receiving the latest updates on events. The app also introduces a unique point accumulation system specific to Unimo Chihara-dai, where users earn and redeem points.

Meanwhile, the MARINE & WALK App offers similar features, providing exclusive coupons and personalized offers to its users, incentivizing increased shopping engagement.

The implementation of the ModuleApps2.0 platform signifies DearOne's serious commitment to streamlining the app development process for various commercial establishments.

The Rationale and Value Proposition: Shortening Development Time and Optimizing Costs

One of the main challenges for operators managing multiple commercial facilities is the need for separate app development, which often leads to increased costs and complex management. DearOne’s approach provides a unified platform that offers significant value:

1. Cost Optimization and Speedy Development: By standardizing the app infrastructure, businesses can avoid the hassle of starting from scratch. This allows for rapid deployment across multiple facilities at reduced operational costs.

2. Seamless Integration with External Systems: The integrated membership and points system ensures stable operation tailored to each facility's unique requirements, enhancing user experience while keeping management simple.

3. Flexible UI/UX Harnessing individual Facility Branding: Although utilizing a shared platform, DearOne designs the app to reflect the unique attributes and target demographics of each facility. This approach maintains a distinctive digital identity without compromising the individuality of the facilities.

4. Partnership for Enhanced Digital Strategy: DearOne offers continuous support post-launch, focusing on data utilization and strategic recommendations to foster long-term growth.

Looking ahead, DearOne aims to elevate the customer experience (CX) within JMF-run establishments, leveraging its unified app platform solution to drive digital transformation (DX) and business expansion across the industry.

Key Features of the Unimo App

1. Earn and Redeem Points: Users earn 1 Unimo point for every 100 yen spent, which can be used like cash at participating stores.
2. Exclusive Coupons: The app provides special discount coupons only accessible through its platform.
3. Up-to-date Offers: Users receive timely alerts about exclusive promotions from Unimo Chihara-dai stores.
4. Increased Benefits Through Engagement: Shopping behavior influences stages within the app, further enhancing savings for users.

Key Features of the MARINE & WALK App

1. Real-time Offers: Receive exclusive promotions and updates from MARINE & WALK YOKOHAMA.
2. Coupons for App Users: Access special deals only available through the app.
3. Rewarded Engagement: Users unlock additional savings opportunities based on their shopping activities.

App Download Links

Unimo App

• - App Store
• - Google Play

MARINE & WALK App

• - App Store
• - Google Play

Summary of JMF Facilities with Developed Apps (7 Total)

• - Nara Family App
• - Mozo App
• - Le Front App
• - Kyoto Family App
• - Abiko App
• - New Unimo App
• - New MARINE & WALK App

About ModuleApps2.0

ModuleApps2.0 facilitates rapid and customizable app development, enabling businesses to create tailored customer engagement apps swiftly. The service provides a wealth of pre-developed app functionalities, allowing businesses to generate their original applications by incorporating the necessary features. Module customization is also possible post-release, ensuring continued growth and user satisfaction.

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About DearOne

Created as part of NTT Docomo's marketing solutions sector, DearOne specializes in crafting official apps with flexible functionality. The company also offers a retail media platform called ARUTANA, which allows cross-platform advertising, as well as various marketing technology tools to support growth in digital products.

• - CEO: Kyohisa Kono
• - Headquarters: 3-8-8 Toranomon, Minato-ku, Tokyo
• - More Information