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Celebrating Women of Influence at Avalara

In a remarkable tribute to female leadership, Avalara, Inc., a front-runner in tax compliance automation, has revealed that four of its outstanding women leaders have been selected for CRN's 2025 Women of the Channel list. This annual recognition honors women who significantly contribute to the technology sector through their leadership, innovative vision, and unwavering dedication.

The esteemed leaders from Avalara, whose contributions have set a benchmark for excellence, include:

• - Sona Akmakjian - Global Head of Strategic Accounting Partnerships
• - Melissa Dallmeyer - Strategic Partnerships Executive
• - Molly Heffelfinger - Partner Marketing Executive
• - Sabrina Papini - Partner Marketing Executive

This year’s list emphasizes the impact of these women in shaping the landscape of the IT channel by empowering partners, enhancing channel programs, and driving customer success. Each honoree has demonstrated exceptional capabilities in strategic insight and creative problem-solving, showcasing leadership that inspires change.

Jennifer Follett, the VP and Executive Editor at CRN, expressed, "It's an honor to recognize the outstanding accomplishments of these women, who are leaders and change-makers in the IT channel. Each woman spotlighted on this list has shown exceptional dedication to building creative strategies that propel transformation, growth, and success for their organizations and the entire IT channel."

The recognition received by Avalara’s leaders resonates not only with their individual accomplishments but also highlights the company’s ongoing momentum in channel leadership. Earlier in 2025, Avalara's global channel leader was also acknowledged in CRN's 2025 Channel Chiefs list, a testament to the company's continued commitment to excellence and innovation in the channel ecosystem.

Meg Higgins, Avalara's Executive Vice President of Global Partners, remarked, "We are incredibly proud of our CRN honorees and their contributions to Avalara's partner-first mission. Their dedication to building a best-in-class partner ecosystem delivers meaningful value to our technology and channel partners—and ultimately strengthens our ability to support customers around the world. This recognition is a well-deserved testament to their impact."

About Avalara

Avalara is a renowned service provider that simplifies and enhances tax compliance for over 41,000 businesses and government clients globally. With a strong presence in over 75 countries, Avalara harnesses the power of 1,200+ partner integrations across leading e-commerce platforms, ERP systems, and billing solutions to deliver state-of-the-art tax compliance automation software. Their innovative solutions streamline tax calculations, document management, filing, and content access, making compliance more accessible and efficient for businesses of all sizes.

To discover more about how Avalara empowers partners to accelerate growth and meet their customers' compliance needs, visit avalara.com.

About The Channel Company

The Channel Company stands as a catalyst for breakthrough performance in the IT channel, delivering unmatched media, engaging events, and expert consulting tailored to the evolving tech marketplace. With over 40 years of industry experience, they connect technology suppliers, solution providers, and end-users, fostering an ecosystem built on innovation and collaboration.

As we acknowledge the outstanding contributions of these women from Avalara, it becomes clear that their leadership is not just about personal achievements; it’s about paving the way for future generations in the technology landscape, showcasing that women can lead change and inspire the next wave of innovation.