#Japan #Tokyo #Nijito #Nanoforest® #urah

Introducing Nanoforest® in Hair Care Products

In a recent announcement, Niijito, a company specializing in beauty products, has adopted nanoforest® cellulose nanofibers from the Japanese paper manufacturer Chuo-Etsu Pulp Industry in its new hair care product line. The brand, named urah, represents a transition from Niijito's previous head beauty brand, haru, while continuing its commitment to natural ingredients and additive-free spaces.

What is Nanoforest®?

Nanoforest® is produced by Chuo-Etsu Pulp Industry, which has been pioneering the use of neglected bamboo forests in Japan to create an environmentally conscious material. This innovative cellulose nanofiber not only contributes to sustainable practices but also offers unique properties that enhance hair care formulations.

Chuo-Etsu Pulp has been manufacturing 100% domestic bamboo paper for several years, proving its commitment to promoting local resources. By integrating nanoforest® into hair care products, they are showcasing the versatility of this material.

urah: A New Chapter in Hair Care

The newly launched urah brand offers a range of products that focus on being 100% naturally derived and free from ten additives. The collection is designed to address hair and scalp health with a holistic approach.

Two initial products from this line include the Signature Cleanser and the Repo Layered Milk. Both products harness the power of nanoforest® to deliver effective results while being kind to the environment.

Signature Cleanser

• - Type: All-in-one Shampoo
• - Description: This product helps lift and rejuvenate both the scalp and hair simultaneously, addressing issues of lost volume, shine, and smoothness as we age. The formula uses the unique characteristics of nanoforest® to create a rich lather that transforms shower time into a luxurious experience. Each wash nourishes and revitalizes the hair and scalp, ensuring a healthy, revitalized appearance.

The combination of fibers in nanoforest® facilitates the formation of fine bubbles, which helps maintain the lather and enhances the cleansing experience.

Repo Layered Milk

• - Type: Hair Milk
• - Description: Designed to be absorbed easily into the hair, this leave-in treatment provides light shine and manageability. It serves as an ideal solution for daytime maintenance and nighttime recovery, enhancing the natural elasticity of hair. The moisture and protection offered by nanoforest® help to improve the overall health and appearance of the hair. This product promises to nurture and protect the hair from environmental stressors while keeping it hydrated and vibrant.

Future Endeavors

Chuo-Etsu Pulp Industry is committed to advancing the practical applications of nanoforest® and continues to work towards reducing environmental impacts while contributing to a sustainable society. The development of this eco-friendly material into everyday products represents a significant step forward in promoting green beauty solutions in the industry.

Contact Information

For more details about nanoforest® and the new urah hair care line, please reach out to:

• - Chuo-Etsu Pulp Industry Co., Ltd.:

Development Department, Nanoforest Division
Tokyo, Chuo-ku, Ginza 2-10-6
Phone: +81-3-6811-2969
Inquiry Form

• - Niijito:

Phone: +81-120-596-806
Online Shop

This partnership marks a unique intersection of sustainable practices within beauty, setting a precedent for future innovations in the industry.