New Cat Food Launch
2025-09-03 02:54:14

New Functional Cat Food 'Care Deli' Launched with Kidney and Dental Care in Japan

Anicom and uniam Collaboration: Introducing 'Care Deli'



Anicom Pafe Inc., a prominent player in pet insurance and a subsidiary of Anicom Holdings, has joined forces with uniam, a cat health brand founded by veterinarians, to launch a new line of functional wet cat food known as 'anicom Care Deli with uniam.' Beginning September 11, nine new products will be available, emphasizing kidney care, gut immunity, and dental health.

The Story Behind 'Care Deli'


The collaboration capitalizes on the extensive pet insurance data held by Anicom and the veterinary insights provided by uniam, creating a scientifically designed nutrition profile intended to support cat health. Each product is made without artificial flavors, preservatives, or colors, using only carefully selected ingredients in HACCP-certified facilities.

New Product Highlights


Following the initial launch in June 2025, which featured ‘Refresh Care’ and ‘Post-Neuter Care,’ three additional products will now be available:

1. anicom Care Deli with uniam Kidney Care


This specially formulated food is designed with low phosphorus to minimize the burden on the kidneys. It includes high-quality protein sources such as egg white, alongside dandelion and goji berries, which promote kidney and urinary health. Natural fibers from pumpkin and carrots help maintain a healthy gut environment.

Ingredients: Chicken, chicken liver, pumpkin, carrot, rice starch, hydrolyzed chicken, egg white, fish oil (source of Omega-3 fatty acids), dextrin, cranberry, dandelion extract, probiotics (killed), goji berry powder, taurine.

2. anicom Care Deli with uniam Gut Immunity Care


This product balances fructooligosaccharides with various probiotic strains, including Lactobacillus reuteri and Bifidobacterium to enhance gut health and immune function. The combination of broccoli, maitake mushrooms, and fish oil rich in EPA and DHA helps support intestinal wellness.

Ingredients: Chicken, chicken liver, broccoli, apple puree, rice starch, hydrolyzed chicken, fish oil (source of Omega-3 fatty acids), fructooligosaccharides, maitake extract, dextrin, probiotics (killed), taurine.

3. anicom Care Deli with uniam Dental Care


This formulation includes ascofilan derived from seaweed and Lactobacillus KT-11, which help maintain oral health and support gum strength. Additional ingredients like cranberries and polyglutamic acid are included to promote daily dental care.

Ingredients: Chicken, chicken liver, paprika, scallop extract, rice starch, hydrolyzed chicken, fish oil (source of Omega-3 fatty acids), dextrin, cranberries, seaweed extract ascofilan, polyglutamic acid, probiotic (Lactobacillus crispatus KT-11), taurine.

Purchase Information


The 'anicom Care Deli with uniam' products will be available on the 'Minna no Pet Kenko' e-commerce site operated by Simnet, a subsidiary of Anicom, as well as in pet shops nationwide. Each product weighs 50g and is priced at ¥530 (tax included).

Company Information


Anicom Pafe Inc.


Anicom Pafe supports veterinary clinics with a range of cloud-based management services, including patient and billing systems, and offers health consultations and product sales for pet owners. They prioritize pet health with products like 'Kimi no Gohan' and 'Care Puree.' Their headquarters are located in Shinjuku, Tokyo, with a focus on genetic testing and microbiome analysis to enhance the lives of pets and their owners.

Website: anicom-pafe.com

uniam


Founded with the mission to support cat health through diet, uniam brings together veterinarians and specialists to ensure that the meals are both delicious and functional. Their approach combines scientific rigor with creativity, aiming to make the everyday health of cats better and more enjoyable for their owners.

Website: uniam.jp

In conclusion, the 'anicom Care Deli with uniam' range is a promising addition to the market, designed to cater to the health and well-being of cats based on thorough scientific research and veterinary knowledge.


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Topics Consumer Products & Retail)

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