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Wingstop's Flavor Rodeo: A Celebration of Bold BBQ Flavors

Wingstop, the esteemed leader in chicken wing innovation, is thrilled to announce the return of its much-loved BBQ flavors, Carolina Gold and Jamaican Jerk, marking the anticipated event known as the Flavor Rodeo. This initiative reintroduces fan-favorite tastes that have charmed and delighted customers during prior short campaigns. The flavors will make their official comeback, inviting all wing lovers to indulge from August 11, post a special early access for Club Wingstop members starting August 7.

To celebrate this re-launch, the brand is unveiling an exciting experience dubbed the Delivery Cowboy. This unique event will happen in the historic Fort Worth Stockyards on August 7, where select Club Wingstop members will have a special opportunity to savor Carolina Gold and Jamaican Jerk firsthand, as their orders are delivered on horseback by Wingstop's own Delivery Cowboys. Scheduled for a limited window from 1:30 PM to 3:30 PM CT, this event underscores Wingstop's commitment to delivering memorable experiences in addition to its mouthwatering menu.

The Flavor Profiles

These flavors promise an unforgettable taste journey:

• - Carolina Gold: A sweet and tangy BBQ sauce, reminiscent of Southern delicacies, infused with the rich, golden essence of the Carolinas.
• - Jamaican Jerk: Boasting a medley of warm Caribbean spices and aromatic herbs, this flavor encapsulates the bold, island-inspired zest that fans adore.
• - In addition to these beloved flavors, two new offerings will grace the menu: Hot Honey Mustard Dip, providing a perfect balance of sweetness and heat, and Sprite Strawberry Rodeo, a lively mix of citrus and strawberry sweetness, set to elevate the entire Wingstop experience.

Wingstop’s President and CEO, Michael Skipworth, emphasized the importance of the Flavor Rodeo event, stating, "While everyone else serves the expected barbecue, Wingstop is giving fans a lineup so strong it deserves an equally bold entrance." This sentiment underscores the brand's mission to stand out in the crowded culinary landscape.

Special Promotions

Customers eager to taste the excitement of the Flavor Rodeo can also take advantage of a special promotion. From August 14-16, those making a qualifying purchase can use the code GIDDYUP to enjoy $0 delivery at participating locations nationwide. This initiative is part of Wingstop's strategy to enhance customer engagement and loyalty through unique rewards, specifically targeting Club Wingstop members, who can unlock exclusive access to flavor launches and special perks.

For those unable to attend the live event in Fort Worth, Wingstop invites everyone to partake in the journey right from their nearest location or through online ordering at wingstop.com or via the Wingstop app.

This return of Carolina Gold and Jamaican Jerk embodies Wingstop's central mission of delivering bold flavors while fostering a sense of community amongst its loyal fans. The Flavor Rodeo is more than a culinary celebration—it's an invitation to experience the relentless pursuit of flavor that defines Wingstop. A brand not only cherished for its wings but also for the memorable moments crafted around every meal.

Enjoy the ride at Wingstop, where flavor reigns supreme and barbecue reaches new heights of deliciousness.