INspired Thinking Group Enhances AI-Driven Content Capabilities with New CPO Ian Hudson
The Inspired Thinking Group (ITG), a leading agile content company powered by artificial intelligence, has announced the appointment of Ian Hudson as its new Chief Production Officer (CPO). This strategic move comes at a crucial juncture for ITG, particularly following its recent acquisition of PureRed, which has significantly expanded its operations in the United States. Hudson, who previously served as the Head of Operations EMEA at Tag, is stepping into his new role to oversee ITG's content production and management at the company's Capture Studios.
Hudson will be instrumental in steering ITG's global content creation model, ensuring high-quality outputs for renowned clients such as Microsoft, Walgreens, KFC, Heineken, Samsung, and PUMA. He will guide ITG's content teams worldwide, which include offshore capacities in South America and Asia, coupled with the Capture Studios that aid leading brands in producing smarter videos and images. The studio facilities are equipped with advanced technologies, including Virtual Production, XR, automated shoots, custom set designs, an Infinity Cove, and dedicated development and lifestyle kitchens.
Andrew Swinand, CEO of ITG, emphasized that challenges in content delivery extend beyond merely increasing volume. "To stand out, brands require smarter, more personalized content tailored for every channel, creating seamless interactions where customers engage. Ian's expertise will be vital in ensuring that all content we create not only meets the highest quality standards but also resonates with customers, maximizing impact across the board," he remarked.
Hudson's career includes significant contributions at Hogarth Worldwide, where he was part of the founding team and spent 11 years deeply involved in content creation as a production manager and then as an operations director. His extensive experience positions him to enhance ITG's growth trajectory, especially in an era where quality content that connects brands and customers is in high demand.
Sue Mountford, CEO EMEA at ITG, expressed confidence in Hudson's arrival amidst the company’s substantial global growth. "Ian has been a leader in quality content production for over two decades within top firms in our industry. I look forward to seeing advancements in our Capture Studios under his leadership—not just in producing great content, but in crafting content that works effectively for our clients," she stated.
Hudson himself commented on his new position by underscoring the dual importance of quality and quantity in content production. "ITG specializes in delivering intelligent and insight-driven, relevant content that connects brands to their customers swiftly and at scale. Joining a talent-rich organization positioned for a clear upward trend excites me, with significant growth potential on the horizon," he added.
With its AI-driven Halo-Content capabilities, ITG simplifies marketing complexities and delivers engaging content rapidly and on a large scale, enhancing business growth while reducing marketing costs. Employing over 2,000 staff worldwide, ITG’s content marketing platform, Storyteq, is recognized as a leading application by Gartner. As part of Bridgepoint's corporate portfolio, ITG continues to pave the way in innovative and efficient content solutions for its clients across various sectors.
Hudson will be instrumental in steering ITG's global content creation model, ensuring high-quality outputs for renowned clients such as Microsoft, Walgreens, KFC, Heineken, Samsung, and PUMA. He will guide ITG's content teams worldwide, which include offshore capacities in South America and Asia, coupled with the Capture Studios that aid leading brands in producing smarter videos and images. The studio facilities are equipped with advanced technologies, including Virtual Production, XR, automated shoots, custom set designs, an Infinity Cove, and dedicated development and lifestyle kitchens.
Andrew Swinand, CEO of ITG, emphasized that challenges in content delivery extend beyond merely increasing volume. "To stand out, brands require smarter, more personalized content tailored for every channel, creating seamless interactions where customers engage. Ian's expertise will be vital in ensuring that all content we create not only meets the highest quality standards but also resonates with customers, maximizing impact across the board," he remarked.
Hudson's career includes significant contributions at Hogarth Worldwide, where he was part of the founding team and spent 11 years deeply involved in content creation as a production manager and then as an operations director. His extensive experience positions him to enhance ITG's growth trajectory, especially in an era where quality content that connects brands and customers is in high demand.
Sue Mountford, CEO EMEA at ITG, expressed confidence in Hudson's arrival amidst the company’s substantial global growth. "Ian has been a leader in quality content production for over two decades within top firms in our industry. I look forward to seeing advancements in our Capture Studios under his leadership—not just in producing great content, but in crafting content that works effectively for our clients," she stated.
Hudson himself commented on his new position by underscoring the dual importance of quality and quantity in content production. "ITG specializes in delivering intelligent and insight-driven, relevant content that connects brands to their customers swiftly and at scale. Joining a talent-rich organization positioned for a clear upward trend excites me, with significant growth potential on the horizon," he added.
With its AI-driven Halo-Content capabilities, ITG simplifies marketing complexities and delivers engaging content rapidly and on a large scale, enhancing business growth while reducing marketing costs. Employing over 2,000 staff worldwide, ITG’s content marketing platform, Storyteq, is recognized as a leading application by Gartner. As part of Bridgepoint's corporate portfolio, ITG continues to pave the way in innovative and efficient content solutions for its clients across various sectors.
Topics Business Technology）
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