#Japan #Tokyo #Ippei-chan #Nakano Taiga #Yakisoba

New TV Commercial for Ikemen Ippei-chan Yakisoba

Starting July 15, 2025, the latest TV commercial for "Ikemen Ippei-chan Yakisoba" will air nationwide, highlighting the beloved character known for his passion for the product, Taiga Nakano. This commercial focuses on Nakano's strategies portraying his love not just for the classic "karashi mayo" but also the newly introduced "Yomise Sauce," which adds a rich flavor to this well-loved dish.

Established in 1995, "Ikemen Ippei-chan Yakisoba" reinvented instant noodles by combining thick yakisoba noodles with a special mayo that enhances the eating experience. This year marks the 30th anniversary of the product, symbolizing its remarkable journey in the food industry. Taiga Nakano is the perfect face for this celebration, known for his heartfelt tribute to the tasty product.

Commercial Highlights

In this new commercial, viewers see Nakano's genuine affection for the brand, showcasing his natural expressions and engaging personality. The storyline revolves around Nakano, who is drawn to the delicious aroma of the special "Yomise Sauce." However, in a humorous twist, he finds himself struggling to resist diving in before adding the essential "karashi mayo" that he holds dear to his heart, exclaiming, "Wait, wait, me!" once he remembers.

After applying the "karashi mayo," he savors his first bite, exclaiming, "Tsūn! Then comes the rich flavor!" followed by his signature line about how yakisoba needs this mayo to taste right. But he doesn't stop there; he reminds us that it's not just about the mayo— the extraordinary "Yomise Sauce" is equally significant in creating the delicious experience of enjoying Ikemen Ippei-chan's yakisoba.

A Flavor Experience

To accentuate the connection with summer festivals, the company has named their new liquid sauce "Yomise Sauce," symbolizing the essence of yakisoba street food. It embodies the rich, grilled flavor that has become synonymous with traditional festival fare. This enhancement aims to reinforce the product's value in promotions, making it irresistible to consumers.

The "Ikemen Ippei-chan Yakisoba" now boasts even greater flavor, as the company has improved the diced meat mix in its larger serving to provide a satisfying taste and texture. With summer festivals happening across Japan, what's better than enjoying the delightful taste of "Ikemen Ippei-chan Yakisoba" from the comfort of your home, bringing that lively festival atmosphere straight to your dining table?

About Taiga Nakano

Taiga Nakano, born on February 7, 1993, in Tokyo, is an acclaimed actor known for his versatile performances across various media, including dramas, films, and commercials. He is set to star in the upcoming NHK Taiga drama "Toyotomi Brothers!" in 2026, playing the lead role. Notably, Nakano has won multiple awards for his exceptional work, including the 45th Japan Academy Award for Best Supporting Actor.

In conclusion, as we look forward to the new commercial, let’s embrace the flavors of street festival yakisoba made with love by Nakano and celebrate three decades of this iconic product!